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September
29

Harley Wolfarth demonstrates DeltaNET™️ 6 Market Watch tools In this episode of Tech Tuesday.

Video Transcription

Harley Wolfarth:

Hello. Welcome to another edition of Tech Tuesday, presented by Delta Media Group, where space aliens always look like your dad for some reason. So anyway, today we are going to take a look at the market watch report system. We've made some changes to it, added some new things, so we wanted to kind of give it another look and see how all those pieces come together. So first off, just to give you a little bit of a description of the market watch report, the idea is that you can set this up for one of your customers, or a customer can kind of request one through your website if you have that page set up. Or you can set up kind of a large scale, like a bulk one that you could either attach to multiple users simultaneously or even share on social media.

Harley Wolfarth:

So these reports, once you have them all set up, will include data for the market that you specify. And you could specify that market in a handful of different ways, either by market name, so like a city name, or a zip code, or a subdivision name. Or you can go to a map and you can define a radius around a specific address, or you can go in and actually draw a polygon on a map. However you define it, the report itself will look at data for all the listings within the area that you've specified and give you some statistics about those listings. And that can be average days on market, average listing price, things like that. And in addition to that, it will show some sample listings from that market, so a sampling of currently active listings, pending listings, as well as even sold listings if you have the data for that, for that particular market. So that's what a market watch report does or is.

Harley Wolfarth:

So to set one up, first we'll go ahead and take a look at the customer side of things. So what I'll do is I'm just going to go to my customer center, so I can either expand this menu here, CRM, and click on customer center. In DeltaNet Six, I can also click on CRM, and you may have a tile here that allows you to select a specific customer, so you could just say, "Manage customer," and then put their name in. And that'll take you to that customer's profile page. From here, you can add a new customer and then go to their profile page. You can even just type a customer's name up here, and it'll come up in the auto completed results, and click view customer information. And that'll take you through to their profile page as well.

Harley Wolfarth:

So just this time around, we'll just go ahead and go to customer center. Here we go. And then scroll down to our, we could actually use the hot new customers list here, but I'll scroll all the way down to the customer detail list because that's going to give me everybody. And then I'm going to just pick a customer in here, so we'll go with Billy customer. Why not? And then that takes me to their profile page. So from here, I'm going to scroll down to the market watch report section, so saved searches and market watch reports. And you can see I've got some set up in here already. And I'm going to click on add a market watch. Now you can see all the ways that I can create one. So just like I described, we'll take a look at by market first. And I'll just type in a market name, so I'll type in a city name. And you can see it found a match there, so I pop that in.

Harley Wolfarth:

I can then choose what day I want to begin sending this report, so that's the day that the first report will go out. I can choose what day I want the report to expire, if I want it to stop going out at a certain point. And I can give it a name, which we suggest you do for all of these things, if for no other reason than it'll help you keep them straight. So I'll just call this Akron market watch report. We'll keep it simple. From there, I can go through and define the property type, so if I don't want this to look at residential, which it'll look at all residential by default, maybe I want it to look at multifamily listings, or land listings, I can change that type so that it just looks at different listings for the data in this report.

Harley Wolfarth:

So we'll leave that on residential. Now if I want, I can further define the listings or the types of listings that it'll look at for this report. So let's say for example, I am interested in a certain zip code, but I know that zip code has an area that includes $300,000 homes, and then it has another area that includes $50,000 homes. If I only want my report to look at the higher priced ones, I can go in here and put in a price range of say, $200,000 to $500,000, and then it's going to limit the report to only listings that fit in that price range. I can do the same thing based on the other criteria here, bedrooms, bathrooms, home size. And it just allows me to kind of fine tune this report so that it's going to look at things that are more relevant to the user that I'm having it sent to. So I'll take those out for now.

Harley Wolfarth:

And then down here, the last thing I can do is I can put a date updated on here that will limit the listings that'll show up in this report. Now the reason I would do that is if I have a listing that's been on the market for a really long time, that might not be the kind of listing that I feel is really representative of the market, or a listing that had a change, or was pending at a certain time. So in order to address that, I can just use this slider. I can say, "Only show me listings that have been updated in the last 90 days," so it'll only include those listings, and that'll be more representative of the state or the current state of the market.

Harley Wolfarth:

So there you go, so once I have that all set up, I will just click on done, and that would create my report. So I'll go ahead and click on done. Why not? You can see I still have funny box in there, that was the one I had before. And we'll just scroll down, and there's my Akron market watch report. So from here, once I have my report set up, I can adjust its frequency, so it's set to monthly by default. This looks a little funny because my window size is a little small just for the sake of the video. But I'll click on that, and I can choose semi-annually, quarterly, bi-weekly, or weekly, if I wanted to send on in a different frequency there.

Harley Wolfarth:

The next thing I can do is I can choose to be copied on this email. So if I say, "Copy me on this email," I'll just get an email every time it goes out to the customer. And then the last thing I can do, and a new addition to these reports, is instead of having it sent out as an email, I could use this drop down to have it sent out as an SMS message instead. So that's pretty neat, that'll send a text message basically with a link to the report, so this customer will get a text message that says there's a new market watch report ready for them. And if they click on the link, it can take them through and they can view it, so that is pretty neat. That is some of the new SMS functionality we've added in.

Harley Wolfarth:

Now for that option to be available, two things have to be in place. First, you have to have a virtual phone number set up. And we have another video on how you can set those up. But basically, you do it from the phone number section on your profile page. So if I scroll up here, click on my name, and click on profile, that would take me to the profile page. And then in my personal phone numbers section on that page, I can set up a virtual phone number if I don't have one. The second thing that has to be in place is the customer that I am setting up this market watch report for has to be opted in to receiving SMS messages. Now the way that's done is through this view subscriptions here. So if I go up to view subscriptions and click on that, that takes me through to a new page. This is everything that this customer has opted in and opted out of.

Harley Wolfarth:

So by default, the customer will be opted out of SMS. That's just these check boxes here. This customer is opted in, which is why I had those options. If they were opted out, I would just check this box and save it, and that would opt them into SMS messages. Now ideally, the customer will have told you that they want to receive, in fact, not just ideally, but the customer has to have told you that they would like to receive SMS messages to be opted in. There are very strict regulations around what kind of SMS messages you can send, and the customer has to want to receive them for you to be able to send them to them. So that is what this option is for, checking that box opts them in. And by opting them into SMS messages, I will now have the option of setting the market watch reports to go out via SMS instead of email. So that makes this check box here appear, so there you go.

Harley Wolfarth:

That is how you would set up a personal market watch report. Now real quick, we'll just go ahead and look through the last of these options. So delete allows me to delete the report. Preview allows me not just to preview it via email, so I click send email and it would send me a preview email for this market watch. In browser would load up a preview of this report in the browser, but it also lets me load up a print version. So if I use print, that's not really a preview exactly. It's actually loading up a specific print template design so that I can print out this report. And it'll take a second to load, so we'll just let that work for a little bit. But that's just a way that I can view this market watch report and then ultimately print the market watch report.

Harley Wolfarth:

I'll go ahead and click on in browser also. We'll get an in browser preview loading up. There we go. So here's our in browser preview. You can see it gives us our market stats. And this is what the report would actually look like in the email that'll go out to the customer. And still really thinking about that print template. Now the template that it uses can also be modified, but we'll get into that here in a second. Now the next thing I can do is I can click send now to go ahead and fire this off right away, or edit if I want to go back in and make changes to it. So I'll go ahead and click edit. That takes me back so I can make changes to the send date, the market, because that's how I'm defining the area, and all the rest of the criteria that we set up when we started it.

Harley Wolfarth:

But additionally, I can go to change type and I can define it by, or define the area by some of those different options there. So if I go with radius, you can see that I can recenter this based on an address, but basically put a big circle on the map, and I can just drag this in or out, and drag around the center pin if I want to center it just on a map location. Or I can type in an address here and hit locate, and that'll put the center on that address. And then I can adjust the radius accordingly, so that would be one way to do it. The next thing I can do, and I'll just go to add again so we can kind of look through them, the next one I can do is by area. So this one allows me to draw a polygon, and just everywhere I click puts a pin down. And then when I connect them, that's my area defined.

Harley Wolfarth:

The next way I can do it is by boundary, so these are kind of our public record boundaries, so I can select a boundary type. Say I want to do one on school district, for example, so now it's going to pull all the school districts that'll show up on this map based on the public records we have. Say I want to do Perry, so I'll click on that and it draws out my school district boundary for me. So there you go, that defines my boundary. Additionally, you can look through all the options here. You can do attendance zones for schools, which is pretty neat. You can do whole counties, subdivisions, zip codes, metropolitan areas, places, regions, districts and neighborhoods. These last three are actually custom created boundaries that are built through the system. But the rest of these actually come in from public record.

Harley Wolfarth:

One thing I will point out here is you'll note that if I want to define the market by name, I can do a zip code there also. But what that's doing is looking at the MLS data on each listing, seeing the zip code attached to that listing, and knowing that it should include it in the data set for this report. This zip code is different in that when I'm using this, it's actually drawing a map area around the zip code I've set. So let's say that somebody put a listing into the MLS, and zip codes kind of a bad example for this because the zip code data's usually pretty consistent. But if somebody were to put a listing into the MLS with the wrong zip code, but everything else was correct, and when it was mapped it showed up in this box in the map, even if the zip code's actually way over here, it will be included in this data set.

Harley Wolfarth:

So if I had done that by zip code, by defining it by market name, by typing in the zip code that way, that would not include that listing because it's had the wrong zip code on it, whereas if I do it by map area, because it fits in this map, even though the zip code is wrong, it would still be included in this data set. Kind of works better for school districts or subdivisions. I would say really more school districts. If somebody puts the wrong school district on a listing, as long as it fits in the map area, it's still going to get returned in the data for this, so kind of a neat thing with boundaries.

Harley Wolfarth:

Now the next thing I can do is I'll say, "Add a market watch predefined," and you can see that this goes ahead, and it brings up all these market watches that I can just kind of choose from these markets and have it use those instead. So we'll close that out. Those are the different ways you can set up market watches here and how you would attach them to a specific customer, and also how you can send out them via ... Send out them? Send them out via an SMS message instead of an email, so there you go.

Harley Wolfarth:

Now the next thing we can do with market watches is we can create a bulk market watch. So I'm just going to go ahead and go to, I believe it was under listings, and I click on listings. Now you may have the tab here that allows you to get to market watches that way. But because these are customizable per company, you may or may not have a tab or a tile on this page that leads to market watches. Under listings, market watches and DeltaNet Five is how you would get there, listings, market watch reports. And now I can also go up here and I can type in market watch. And we see we've go marketing, market watch reports. So in this case, there's a tile under marketing. But again, those tiles are customizable from a company level. So we'll go ahead and close out these other tabs I've got open. There's our preview.

Harley Wolfarth:

And there we go. So now we went to market watch reports. I just typed market watch report up here, and then selected it from the auto completer for the quick actions, and that took me over here to the market watch reports page. Now from here, I have a variety of market watch reports set up, and then some market watch overview information down here. Now to set one up, I would just click on add a market watch. And then this interface is just the same as if I had added it to an individual. So I would go in here and give it a name, define my market however I need to. All that is all set up the same with one change. Here, I can add a custom image to this. That image is going to be used if this market watch is displayed on social media because that is one of the things you can do with these market watches.

Harley Wolfarth:

So let's say I'd created one here and I added an image to it. It would add it to this list. Now the next thing I can do is say, "Allow Facebook auto post." So what that's saying is if I do have market watch posting turned on in my Facebook auto connector settings, this market watch is capable of being posted by that. And then what will happen is based on this interval, whatever I have chosen here is when this market watch will be regenerated. And at the time it's regenerated with new data, that's when the Facebook auto connector will pick it up and post it to your Facebook business page, so that's kind of a neat piece there. That's how you get those posted on your Facebook business page.

Harley Wolfarth:

We do have another video that goes over the Facebook settings, or the Facebook connector settings, and the LinkedIn connector settings in detail. Now the next thing you can do here is if I wanted to post more often, I can change its interval and it will regenerate more or less often, so I have those options as well. And you can see as soon as I change them, it saves, and lets me know it did.

Harley Wolfarth:

The next thing I can do from here is I can just share it right away, so if I don't want to let the auto poster share it, or maybe I don't want the auto poster to share it at all, I could create it, make sure that box is unchecked, so it won't post automatically, and then just go in here at my leisure and share it on Twitter, Facebook, LinkedIn, send it out via email, or just copy this URL so that the Facebook, or not Facebook, the market watch page URL, where you can get to that market watch and see it can just be shared with somebody directly. So I can just copy that, sent it to somebody as a message, or post it on some other third party system so that people can get to it from that URL.

Harley Wolfarth:

Now the next thing I can do here is if I go to actions, you see I have the option to print this out. I can preview it to make sure it looks the way I want it to. I can add customers to this, which this is how I would add it to customers in bulk. So if I had a lot of customers that were interested in properties in Canton, Ohio, for example, I could create my market watch for Canton, Ohio, and then go down here to add customers. And then I could define the customers that should be added to. So this lets me search individual customers, or it lets me search, there we go, lets me search customer groups as well. So I would just type in my customer group name. Auto completer comes up, and I can select a group, or I could put in an individual customer name and select those customers.

Harley Wolfarth:

Once I have all those selected, I click done and it will create this market watch on all of those customers for me, so it just saves me time and allows me to kind of create those market watches for customers all at once, so that's kind of nice. The next thing I can do under actions is I can edit it, which is just like the edit if I were editing one attached to a customer individually, or I can delete it if I just want this one to go away. So there you go, that is how I would set up market watches here, and what I can do with those when I create kind of the large scale bulk market watches. If I have a lot set up here, I can show more than 10 on this page at a time if I want. And I can also use the search box up here to search through them and kind of quickly narrow it down to a specific market watch I might want.

Harley Wolfarth:

Next thing I can do here is I can click on market watch segments. These are all the different sections that are capable of appearing on a market watch. This allows me to remove them from these market watches. And keep in mind that this affects all the market watches. I can remove sections, and then I can also reorder those sections if I want them to show up in a different order on the report. Now keep in mind, if I do change one of these, it will update as soon as I change it, so there's no separate save button for that, so keep that in mind as you're manipulating the settings on this page.

Harley Wolfarth:

So go down here, close that one. Now the next thing I can do here, we'll scroll down. You can see that I can set up kind of these market overviews. So for the market watches that I've set up, I can click on this, and I can just get a quick stats returned about that specific market watch. So it's a nice way that without necessarily sending a market watch off to the customer, I can come in here and just kind of be educated about the market stats for any market that I'm interested in, again, regardless of how I've defined it, either by a city name, or a polygon on a map, or whatever I want, so this is a really cool way I can get in and see those market stats really quickly.

Harley Wolfarth:

Now another thing I can do is it's going to look at past seven days by default. But I can go out to 30 days, or I can go down to just the last 24 hours if I want to see changes that have happened in a specific time period. So I have a fair amount of options here as far as what I can do and how I can get to that market information really quickly and easily through this interface. There we go. Now the next thing, or the last thing I should say, that I will cover in relation to market watches is I can affect the default template itself for how these market watches look. So to do that, I can either go to my settings and go to my email setting from there, so in DeltaNet Six, I would click on settings up here. And then one of the settings on this page is my email settings. Let's see. So email, email settings. Let's see if this is the ... There we go.

Harley Wolfarth:

So here's my email settings. Now on this page, I can go through and I can define all the settings for my different kinds of emails, like the text used for the auto responders, things like that. But I can also get to my market watch template from here. So I'm going to shortcut it. I'm just going to search for market. There we go. Market watch report. So now if I click on that, you can see that this is the intro paragraph that shows up on the market watch reports that are emailed out. And then this is the text message that will be sent out to customers if they're getting the SMS version of the market watch instead, so we have those.

Harley Wolfarth:

I can customize these however I need to, or however I see fit. And I can also use these pits over here. I would just copy and paste those in without the dash there, so just the part between our angle brackets. I would copy and paste those in, and then that'll be replaced in the message with whatever the value of this variable is, depending on the customer name, or the report, or my name, just depending on which ones I use, so that's a nice way you can set those up. Once you have this email or this message looking the way you want to, you just hit update and that'll save that. And that'll be used on those market watches.

Harley Wolfarth:

And now if we go down to the next market on this page, here we are, we have market watch email design. If I expand that section, this is where I can determine which template will be used for those market watches. So from here, you just select the template that you like, and then go down and hit update market watch design. And then your market watches that are emailed out will use that template each time. This will also be when people go to the page if you set up one of the bulk market watches. So that's how you do it, you just go here and select your template. This one's a very popular one, looks very nice. And then hit update market watch email design, and then that is the email template that will be used for your market watches from that point forward.

Harley Wolfarth:

So there you go, the market watch system keeps getting bigger and bigger, so the videos keep getting just longer and longer. But we want to make sure that we cover everything. It's important that you know how the system works so that you can use it, and so it can benefit you as much as possible. So that is everything we have set up for the market watches at this point, and how you can set those up in a few different ways, how you can send them out as SMS messages, and then how you can customize the messages and the template used for those reports themselves. So as always, if you have any questions, comments, concerns, feel free to send an email into support@deltagroup.com, or give us a call and we will be happy to walk you through whatever you need. And thanks a lot, I will see you again next week.

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