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11
Increase Your Business With This Easy Trick
It wasn't all that long ago when being a real estate agent meant having a filing cabinet stacked with local market information and folders about each of your clients. Ideally, it was orderly. In many cases, it was overflowing. Need an important reminder? There was always the handy Rolodex. And if something was extremely urgent, it got moved to the "high priority" file: A Post-It note (or three, or ten) somewhere where you couldn't miss it.
It was a lot harder to stay organized in those days — and just as difficult to keep track of your contacts. Today, without up to date tools, you still might find yourself asking:
- Are the people I gave business cards to any closer to buying or selling a home?
- Are my open house attendees really serious about making a purchase soon?
- Is my advertising (on radio, TV, and local print media) having a real impact?
In the past, it was a logistical nightmare to excel at these. But today, there's a tool that lets you easily manage and connect with your contacts on a regular basis.
One Simple Technology Replaced the Filing Cabinet — and It's About to Replace All Your Apps
If you don't stay up to date with the latest technologies, you're at a disadvantage. After all, few of today's top-producing real estate agents are in the filing cabinet era. They've moved on. As time passes, fewer tools can do more and more work because an app, even a decent one, rarely works seamlessly with the other apps you might use.
Luckily, there's a tool to synchronize all your contact data at once: The DeltaNET CRM.
DeltaNET is the first and most powerful Customer Relationship Management software specifically for real estate. Now in development for decades, it draws on a history of feedback from thousands of agents and brokers at all stages of their careers. And it solves the problems real estate pros have wrestled with:
- It acts as a "single source of truth" on the origin and status of all your customers and leads.
- It synchs with Google, Office 365, and more, ensuring accuracy and cutting down data entry.
- It lets you view, edit, and interact with contacts seamlessly across your inbox and calendar.
With all this right at your fingertips, you can stay in touch with prospects, leads, and clients with one click. DeltaNET opens up one of the most powerful ways to do it: Email drip campaigns.
Email Drip Campaigns Offer Excellent ROI for Busy and Growing Real Estate Firms
The key to deepening relationships and cultivating leads into customers is consistent contact. But that contact must be relevant, personal, and infused with the human touch — even if you're communicating with dozens or hundreds of contacts at once. It's email drip campaigns to the rescue. With an estimated ROI of around $42 for each dollar spent, email marketing is uniquely effective in real estate.
Drawing on the data automatically collected and centralized by your DeltaNET CRM, you can quickly customize email marketing messages. Segment leads into useful categories such as "Buyer," "Seller," or "Past Client," or go granular to deliver a completely personalized experience based on a user's behavior and interactions.
Whether you send updates weekly or monthly, your email drip campaign positions you as a voice of authority:
- It allows you to provide helpful, informative content that previews the value you have to offer.
- It keeps you "top of mind" and allows readers to become familiar with your distinctive brand.
- It expands the reach of your other digital marketing and accelerates the time to achieve ROI.
You already know that months might go by before a prospect commits to buy or sell a home. What happens in between? Before anyone will do business with you, they need to know, like, and trust you. Email marketing does all three by engaging subscribers in a long-term conversation focused on their needs.
DeltaNET grants countless opportunities to organically and persuasively turn contacts into subscribers, whether you met through your website, an open house, or a networking event. From there, it helps you monitor the relationship, follow up at the perfect time, and keep data up to date, so your emails keep getting delivered.
You'll save time — and when you leave old ways behind, you might feel like you're traveling through it, too. To learn more about all the useful functionality of our CRM, contact us today.
