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6
How To Reconnect With Old Leads
Old leads can be a valuable source of new business, but reconnecting does require a mix of touch, tact, and timing. Reconnecting with those old leads is an especially good idea right now, with so many buyers and sellers who put their real estate plans on hold in the last year now looking to get those plans back on track with the help of the right real estate agent. With a good action plan in place, you can heat up those old leads and show them why you're the best choice for their real estate needs.
Take Steps to Ensure That You're Always Ready to Reconnect
Every lead has potential, even if they're not ready to buy or sell right this second. That's why it's so important to learn about your leads and make sure that you have key information ready for when the time is right. When you engage with a lead, note their preferences in your real estate CRM even if they're not ready to take the next step right now. Learn about what types of homes they're interested in if they're a buyer, what their timeline is for buying or selling, and what's motivating them to explore their real estate options.
How Email Marketing Can Help You Reconnect with Old Leads
Email marketing is a great way to keep leads engaged, and the AI-driven campaigns in DeltaNET 6 can help you make sure that your leads are getting the right content at the right time. When you identify an older lead that may now be ready to take the next steps, a personalized email can help you reestablish lines of communication:
- For buyers, check in to see whether they're still searching for a home, and remind them of the value you can offer in helping them find the right match. If they indicate interest, then find out what type of home they're looking for, where they're shopping, and whether they have a real estate agent helping them with the process. If they still need an agent, the next step is setting up a virtual or in-person meeting to provide advice and earn their business.
- For sellers, the same steps apply when you first reconnect. If they're currently interested in selling and don't have an agent, then an up-to-date market analysis for their home can be a great way to show them you're the agent they can trust to help them achieve their goals. Give them some time to review the CMA, then follow up to answer questions and help them plan what to do next.
Get Social to Learn about Leads and Reconnect
When it comes to both lead generation and re-engagement, social media has tremendous value. If you've connected with an old lead via a social in the past, their social activity can provide valuable insight into when the time is right to reconnect. And even if you don't scout social to find out what leads are up to, social platforms are still an easy way to open lines of communication.
- In addition to helping you learn about leads, social media is a great tool for allowing leads to learn more about what you have to offer. Use the social media tools in DeltaNET 6 to maintain an active presence on the biggest social platforms and seamlessly integrate your social feeds into your real estate website, so you'll always be ready to show your value when you reconnect with a lead.
- When you initially connect with a lead, note their social media preferences. A Twitter DM or Facebook message could be the perfect way to connect with one lead but may never be seen by another lead who isn't active on a particular platform.
Offer Something in Return and Always Follow Up
Reconnecting with a lead is a great first step, but they may still need a little nurturing before they're ready to make a decision. Offering targeted, valuable real estate content that speaks to their needs is a powerful way to show your value and incentivize them to continue the conversation. No matter how you reconnect with an old lead, always remember to follow up. Your first contact can help create interest, but it may take more outreach before they're truly ready to buy or sell a home.
Do You Have the Right Real Estate CRM to Maximize Your Leads?
The right real estate tool is a huge component in both generating new leads and reconnecting with old ones. Do you have all of the tools you need to generate new business? Contact us to learn more about how DeltaNET 6 can help you take your business to the next level.
