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The online house hunt is now a reality for Americans of all age groups and backgrounds.
As far back as 2013, a joint study by Google and the National Association of Realtors showed that 90% of buyers searched online during their home-buying process. Fast forward a few years, and digital technology had taken an even more prominent role: In 2018, 44% of home buyers went online first when looking for properties.
Over 90% of real estate firms now have websites, and their property listings are their #1 feature.
Whether you're new or experienced in real estate, the conclusion is inescapable: Most of your future clients...
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