Posts from July 29th, 2021
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29
What is a Healthy Adoption Rate for Real Estate Technology
When it comes to "Technology Adoption Rates," I have seen a plethora of articles from technology vendors as to what should be expected from brokers/owners. Some vendors in the marketplace boast an eye-popping 90%+ agent adoption rate for using technology tools. Other vendors settle for adoption rates as low as the 30% mark. After years of analyzing trends and data from brokerages utilizing the DeltaNET® tools, I believe that I can share what should be the honest, realistic answer.
First and foremost, we must address what the definition of "adoption" is. In the context of technology adoption, the definition provided by Merriam-Webster is "the act or process...
29
Why You Should Target First-Time Sellers
When it comes to real estate leads, first-time sellers are in a class by themselves.
Consider a few of the things that make them stand out:
- They are some of the most motivated people in the real estate market
- Their needs are unique and extensive, partly because everything is new
- They may have a lifetime of future real estate transactions ahead of them
True, not everyone will sell their first home at a very early age. But the latest research shows that Gen Z, the youngest generation in today's market, is motivated to both buy and sell early.
