Posts made by author 'Franklin Stoffer'
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- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
21
5 Takeaways From NAR to Keep in Mind for 2026
The National Association of REALTORS® (NAR) annual conference, "NAR NXT, The REALTOR® Experience," took place in Houston, Texas, this past November. As someone who has gone to this conference nearly every year of the last decade, I had a good idea what to expect — mostly an overwhelming number of sessions and an increasingly crowded expo hall filled with booths and vendors. But I also knew that, if I were lucky, I would walk away with some valuable insights into the direction the real estate industry was heading in for 2026. I'm happy to report that I did, in fact, find some value in attending the conference, and beyond that, I found quite a bit of valuable insight in the 2025 NAR Consumer Trends...
1
How to Best Leverage AI Tools to Create Dynamic Drip Campaigns
Love it or hate it, AI is here to stay in our industry. It's impossible to escape the constant drumming of AI content hitting your emails every day.Â
As someone with over a decade of sales experience, I understand how essential human touch is for effective communication with your customers or prospects. My email marketing with the highest engagement is the content that I have personally written myself. Hyper-personalized email will always beat out generic content.Â
That being said, there is only so much time in a...
14
Understanding SEO's Impact on Company ROI
As someone who has collaborated with some of the real estate industry's most prominent brokerages over the last decade, I have come to have a deep understanding of the absolute necessity for brokerages to maximize the value of the money they spend on marketing initiatives. Real estate industry-wide surveys have shown again and again that the #1 challenge facing brokerages in 2025 is profitability.Â
It is no secret that Broker-Owners are facing shrinking margins, as their profits are squeezed from every angle, be it rent-inflation, agents striking better commission rate deals, or the general rising cost of doing business. So, as companies are faced with the very real reality that they need to make cuts in their organization, oftentim...
9
What Makes a Real Estate Website Luxury? Why Quality Lead Generation Is More Important Than a High Price Tag
Luxury real estate often has an automatic connotation: expensive. But just because something is luxury doesn't mean it automatically has to be unaffordable. In fact, what is or is not considered luxury in real estate varies wildly from market to market. We have some clients where a property is considered "luxury" at a price point of $600,000 — whereas, in other markets, you wouldn't even be able to find a two-bedroom property at that price point.Â
This disparity can also apply to website vendors. The costs of luxury websites and marketing partners vary widely, too. There are all sorts of factors that determine how a vendor prices their product, and it can be difficult for real estate professionals t...
27
The Importance of an Integrated LMS
One of the most important aspects of being a REALTOR® is keeping up with the ever-changing landscape of laws, regulations, and technology related to real estate. This means that every year, agents must partake in continuing education. A good agent is always learning and taking the necessary steps to stay knowledgeable for their clients.Â
If knowledge is so important as a REALTOR®, why does it seem like most agents loathe continuing education or training? I have led many training sessions for real estate agents to help educate them on leveraging tools and technolo...
