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15
All In Good Time
So many tasks, so little time. It can all feel a little overwhelming, especially as a new agent, and that's totally natural, but time management is ultimately a
skill that can be developed. Working on ways to use your time most effectively should be a top priority as you establish yourself in the real estate industry. The good news is that there are plenty of valuable tips and powerful tech tools to help you maximize your time — and reduce your stress level in the process.
Successful people in every industry feel the pressure of time management and have developed helpful techniques for getting the most out of each day. As a real estate agent, you should also have access to a variety of industry-specific tools that can help you save time without compromising on generating leads or growing your personal brand. Here, we're going to take a closer look at how you can do just that as a new real estate agent.
Set Goals and Block Out Time Each Day for Key Tasks
Setting goals is one of the most important things you can do as a new agent, both in terms of big-picture projects that help grow your career and smaller objectives that help you manage your time more efficiently each day. So, before the work week starts, take some time to lay out your goals for each day and block out time to complete the tasks that help you achieve those goals.
As a new agent, it can be very helpful to ask other more experienced agents on your team how they block out their time in order to get some guidelines for setting your own weekly schedule. See what works for them and learn how to incorporate their habits into your routine. Over time, you can adjust your schedule and learn how to block out time in a way that best suits your needs.
Learn How to Prioritize the Tasks That Matter Most Each Day
Within each day, it's important to prioritize the tasks that matter most. The Eisenhower Matrix, which is made up of four key categories, can help you prioritize tasks more effectively:
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Urgent and Important Tasks
These are the most critical tasks within the matrix and should be your highest priority each day. If the urgent and important task is also unexpected, then you may have to move other items on your schedule in order to get it done right away. -
Less Urgent but Important Tasks
These are the tasks that are important to your success, but don't face the same time crunch as urgent and important tasks. You will want to schedule time to get these tasks done within a specific time limit, but won't need to get to them right away. - Less Important but Urgent Tasks
Some tasks aren't the most important, but still need to get done quickly. If possible, these are great tasks to delegate. If that's not an option, then they should slot in behind the urgent and important tasks on your schedule. - Less Important and Less Urgent Tasks
If a task is both not very urgent and not very important, then it's likely not something that should be taking time out of your busy day. If the task becomes more important in the future, you can always bump it up to another category.
Build Flexibility and Short Breaks Into Your Schedule
Building a schedule for each day is so important, but knowing how to adjust on the fly is also key to making the most of your time. Sometimes, tasks will take a little longer or shorter than expected, and that's okay! Part of time management is knowing that things won't always go perfectly and planning ahead by building some flexibility into your schedule.
While it may seem counterintuitive, building short breaks into your schedule can also help you be more productive in the long run. There are countless studies showing that, for many people, taking periodic, 10 to 15-minute breaks throughout the day can lead to better focus, more productivity, and less stress.
Choose the Right Real Estate CRM
The right real estate CRM — like DeltaNET® 6 — can literally save you hours each day and make it easier to earn new business in the process. Your CRM is a repository of information on all of your clients and leads, as well as a suite of tools that allows you to complete key tasks as efficiently as possible. Investing the necessary time upfront to learn how your CRM works and exploring all of its features will save you so much time in the long run.
How Automation Saves Tons of Time on Marketing, Outreach, and Lead Generation
Marketing automation is one of the biggest timesavers that your real estate CRM has to offer, and it's a great way to generate fresh leads. For example, an automated newsletter is an effective way to stay top of mind and deliver valuable content, while automated buyer/seller reports are powerful ways to keep clients updated on the latest trends. Features like My Customer for Life emails, available within DeltaNET 6, can also save you time each day while still providing content for your clients. But it's not just about automating the content you send out. Automated lead segmentation makes it easy to ensure that the right people are always getting the right content at the right time.
Make Sure You Have a Great Real Estate Website and Strong SEO
An attractive, easy-to-use, information-rich real estate website is a must-have for both time management and lead generation. Your website makes your job easier by organically attracting new leads, making it convenient for them to search for homes, and providing key information about the markets where you do business.
It's also the perfect place to showcase your real estate content, share social proof from satisfied clients, and integrate SEO to make sure you're generating as much organic traffic as possible. Local SEO is especially important in real estate because it helps you stand out in the markets where you do business, and Delta Media Group® prides itself on offering the best SEO on the market. With a great website that helps you accomplish so many important goals, you'll have more time free for other tasks throughout the day.
Use Paid, Targeted Advertising in the Right Places to Generate Quality Leads
Paid advertising is a powerful, time-saving way to boost your lead generation, especially when you're just getting established as an agent. Advertising in search engines can give your visibility a boost while you build up your SEO, and social media advertising is excellent for reaching specific demographics of real estate clients. Pay-per-click advertising is relatively easy to set up, with price points that can fit any budget. Even as your other lead generation channels grow, paid to advertise is a potent tool for supplementing them that won't take much time from your busy day.
Bottom Line: The Right Tech and Time Management Techniques Will Help You Thrive
So much of time management is about finding the right balance, learning tactics from more experienced agents, and experimenting to see what works best for you. In terms of technology, the best-performing agents tend to rely on many of the same tools in order to thrive. By taking the time to learn your technology and experiment with different time management techniques, you can find an overall time management strategy that allows you to fit everything into your busy day.
