Posts from November 2021
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- 2015 | 68 Posts
18
Lead the Way
Lead management is critical to your success as a real estate agent because replenishing your pipeline is essential to ensure that there are always new opportunities on the horizon. But that doesn't mean you should have to invest too much of your busy day into managing leads.
Your lead management strategy, customer relationship management (CRM) software, and other technological tools can all help you cut down on the time it takes to manage leads without compromising on your success rate. The time that you invest in learning about and planning for lead management pays off many times over once you have a streamlined strategy in place.
17
Qualified Leads Fuel Business
Many times, new business owners start with a clear idea of what they want to offer the world — and it's something that excites and uplifts them. As they think about the details, however, doubt creeps in — and it shows itself the same way across all industries.
"I can't turn away business," they start to think. "I have to appeal to everybody!"
No matter how many books you read or business coaches you hear from, it can feel counterintuitive to be told to "niche down." Deciding on a small segment of the total customer base to focus on may seem like a scary commitment, one in which you're not sure the other side will "love you back."
Yet, focusing your strategy allows you to do the same with your marketing, advertising, and other types of communication. And it's precisely that las...
16
Tech Tuesday - Customer Reviews
15
The CRM of the Future Is Now
Brokerages currently face a real estate paradox: 90% of sellers and buyers say they would use their agent again, yet only about one in five home buyers and one in three sellers actually used the same agent a second time.
It's not because these "orphaned" clients are moving out of the market. On the contrary, Pew Research found that most Americans (57%) have never lived outside their home state, and more than one in three (37%) have never lived outside their hometown.
The fact is that when most people move, they don't move very far. So why aren't they using their original agent? And for those moving to another state, why aren't they getting a referral from their agent?
The most likely cause of lost repeat business is also the mos...
15
Become a Neighborhood Expert
Your neighborhood is at the heart of your business and at the heart of each buyer's decision-making process when they're considering where to purchase a home. Whether the buyer is part of a family looking for excellent schools, a retired couple looking for the ideal place to spend their golden years, or a younger buyer who wants to be close to the best local attractions, every one of your clients is looking for specific things from their neighborhood. Becoming a neighborhood expert is ultimately key to your success as a real estate agent. It's a great place to focus your energy and put yourself in a position for success as we turn the page to 2022.
Become a Neighborhood Expert
Why become a neighborhood expert? It starts with smart business. If you work in a big ci...
