Posts from December 2021
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30
Teams Do Better With Tech
There are many ways to find success in real estate, but the most successful modern teams also share some very important things in common. One key commonality is that thriving teams prioritize the integration of tech in a seamless, accessible way to ensure that every member of the team can easily stay on the same page. Tech helps teams in so many ways, from managing leads to showcasing properties and automating key marketing tasks with the help of AI. Here's why teams do better with tech and why every real estate team deserves the best possible tools for the job.
Making Sure That Your Team Is on the Same Page with Tech
Before we get into some specific tech that can help your team thrive, it's important to look at how your team uses tech in general. No matter how great a tool might be, you can only maximize its value whe...
28
Tech Tuesday - Blog Setup
27
Looking Back & Preparing for What's Next
I think I am like most entrepreneurs. I'm constantly looking for opportunities to do something new or to improve what is already being done. You are probably a business owner yourself, or you work for someone that is constantly pushing for improvements in technology and marketing to grow the business you are involved in, so you understand.
Because of that mindset, I like to take time at the end of every year to review the past 12 months: What worked, what didn't work, what was learned, and what is the plan for the coming year? So, for my article this issue, I am doing an abbreviated version that I can share with you as it relates to Delta Media Group. Hopefully, it will inspire you to do the same, and hopefully, it will give you more insight into Delta Media Group®...
23
Growing Your Online Engagement Is Easier Than You Think
The end goal of your online marketing is to create a reliable source for converting clients, and generating engagement is one of the most important steps that leads to that goal. But with so much competition for attention online, increasing your engagement can feel like an uphill climb. The good news is that growing your online engagement is easier than you might think, with the right tools, tactics, and a willingness to invest consistent effort into achieving your engagement goals.
Know Who You're Trying to Reach and Where to Find Them
Before you get busy with specific engagement tactics for your online marketing, it's critical to understand exactly who you're trying to reach. That's because the best tactics for generating engagement will differ depending on your target audience. Whether you're planning out your website cont...
22
Ushering In a New Era of Real Estate in New York
Work hard, play hard, and give back.
Simple and straight to the point, the words, and the meaning behind them, have served as a guidepost for Coldwell Banker American Homes' company-wide culture — particularly this year. Because before this year, Coldwell Banker American Homes didn't exist. At least not in its current form.
Following two and a half decades of success in the Century 21 system, as Century 21 American Homes, co-brokers and owners Michael Litzner and Thomas Gallagher, in April, announced the acquisition of Coldwell Banker Realty, a residential brokerage in New York owned and operated by Realogy.
Suddenly, two of the top 10 companies in one of the nation's most competitive markets, L...
