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16
Your Biggest CRM Questions Answered
More real estate agents and brokers are adopting a CRM for real estate to empower their productivity. With the right real estate CRM, a solo agent can do the work of an entire team, while a team can bring their daily impact to an exciting new level.
CRM, short for Customer Relationship Management, has been around for years. But its debut in the real estate world is more recent. Instead of picking up a CRM suite made for other industries, a lot of agents are used to getting by with a "technology stack" made of apps from different vendors.
While all these apps do one thing well, they don't always work together!
Now, the advent of real estate CRM gives professionals from coast to coast the opportunity to have one AI-driven center of excellence for everything they do. Agents usually have a lot of questions before they dive in, and the experts at Delta Media Group are here to answer them.
Let's look at some of the top questions on Customer Relationship Management for real estate:
"Is a real estate CRM easy to use?"
DeltaNET is the most powerful CRM for real estate — and it's built especially for that purpose. While we can't speak to how easy it might be to use other CRMs for real estate, the latest version of DeltaNET has features designed to simplify your startup and get value out of your new software.
The biggest example of this is the role-based system.
With the role-based system, you or your administrator can set up your account, so all the features you need are available at a glance. Features you don't use regularly can be removed from your display and re-added if you need them in the future. This makes every screen easier to navigate.
"Is a real estate CRM affordable?"
A real estate CRM can have a huge positive impact on your budget:
- You get more done in a day, so you close more sales and ultimately enjoy more revenue
- You can eliminate other software packages with costly licensing fees you no longer need
Considering how you can cut overhead while improving your cash flow, most agents and brokers find a real estate CRM is a smart move for them. The best way to learn about your situation is to get in touch.
"Does a real estate CRM simplify my marketing?"
A real estate CRM makes it possible to do things with marketing you might not have time or resources for without one, which can make it seem overwhelming. The truth is it streamlines all the major real estate marketing tasks you perform in a week. You have more options than ever before, but you're never required to do things a certain way. You can always choose just the tools that are right for you.
For example, DeltaNET enables you to easily manage and maintain your social media. You can instantly send event-based updates to your social feeds whenever there's an update to your listings. This extends to other aspects of your strategy, like open houses and even video tours.
Another popular real estate CRM feature is email marketing. Email marketing is a proven way to stay in touch with leads — buyers and sellers alike — even if it takes months for them to make their first move in the market. With a CRM, you never have to worry about writing weekly emails all by yourself.
When you first see the enormous diversity of real estate marketing tools in your CRM, it might seem anything but simple. Once you've spent a little time learning the workflows, however, you can save hundreds of hours a quarter. And with the role-based system, you can switch unused features off.
"Can a real estate CRM help me spend time on the right leads?"
A real estate CRM will help you look at your contacts, leads, and customers in a new way. With the power of artificial intelligence and machine learning on your side, it's never been easier to recognize when those in your network are ready to take action — and connect with them proactively to help.
The process is called lead scoring, and it uses the data from your real estate website to make sure you always know how people are interacting with your brand and listings. Your real estate CRM can parse thousands of data points about real user behavior to tell you where, when, and how to follow up.
That means you spend less time chasing business and more time letting people lead themselves to you. When they're ready to go from research to action, you'll be there with plenty of ways to add value, like Market Watch Reports and Seller Reports.
Contact us today to find out more about the best CRM for real estate.
