Real estate technology is more powerful than ever.

When you look at the history of the real estate industry, it's impossible to miss the theme of constant innovation and reinvention. The MLS used by millions of agents and brokers all over the U.S. predates everything we know about online business, yet it is one of the most important digital assets of all.

When the pandemic shut down industries across the board — with a particularly profound effect on how real estate could be done safely — professionals demonstrated that same capability for reinvention using virtual tours and other approaches. These kept real estate moving forward through the crisis.

Today, real estate is on the brink of another important transformation.

After years of using hand-me-down solutions from other industries or technology stacks made out of multiple apps that don't work well together, the first true real estate CRM is putting power back into the hands of agents and brokers. Finally, real estate technology is tailored to your unique needs.

A True Real Estate CRM Is the Solution to Your Biggest Growth Challenges

One of the toughest challenges in real estate is the constant drive to turn first-time contacts into leads and, ultimately, customers. Whether buying or selling, it could be months before a prospect is ready to make a move. But you can't wait months: You need a steady stream of reliable business.

That requires marketing. And marketing, in turn, has traditionally taken dozens of hours each month.

With the power of machine learning and artificial intelligence, all that has changed. DeltaNET is the top Customer Relationship Management solution in real estate today. It gives you total visibility into all your connections. You're always informed about new developments and ready to follow up proactively.

But that's only the beginning.

After years of patient work incorporating feedback from thousands of agents and brokers, DeltaNET's latest iteration goes beyond "real estate CRM." It's a fully AI-driven center of excellence for all you do. Let's take a closer look.

Customized Roles, Branding, and Features

DeltaNET began with the idea of software optimized for the work agents and brokers perform every day. Now, that concept is evolving so you can customize it to your own unique workflows, branding, and best practices. We inaugurated this new era with the introduction of the role-based system.

With the role-based system, you no longer need to navigate through the features you don't use to get to those you do. Every individual DeltaNET account can be customized based on your duties, so any unused features are removed. Those features can be re-introduced if you ever want or need them.

Each person can have a custom role, teams can share a role, or roles can differ according to job title, among many other approaches. Once a role is defined, the individual agent can further customize their own workflow, saving time and making it even easier to get your work done from anywhere.

End-to-End Integration Between CRM and Real Estate Website

Your real estate website is the centerpiece of your digital brand. As Millennials and Generation Z make up an increasing share of both buyers and first-time sellers, nearly everyone you work with in the future will find you through your digital footprint.

With DeltaNET, you enjoy complete integration between your CRM, website, and marketing.

For instance, your website can communicate directly with your CRM as people interact with your site, look at your content, and check your listings. With that information, high-performance AI can rapidly "score" your leads and highlight the best ways to reach out while they're eager to hear from you.

This integration includes some of the best tools available in real estate SEO and online advertising for real estate, two of the most effective ways to ensure your listings get the attention they deserve. You can also plan and promote open houses and prepare compelling video for real estate.

What Does the Future Hold for Real Estate Technology?

Do you remember when you got your first smartphone? Your smartphone was marketed as a versatile all-in-one multi-tool that could help you do just about anything. In the real world, the results have been a little less spectacular, but the potential of interactive technologies like these is about to be realized.

Delta Media Group was the first to introduce true artificial intelligence to real estate technology through our groundbreaking CRM offering. With every update, DeltaNET becomes better at delivering the totally personalized experience that helps you move seamlessly toward your goals every single day.

Nobody can predict the future, but as a DeltaNET customer, you have the chance to make history. Whatever the future of real estate technology holds, you can be right there on the forefront of it.

Contact us to learn more or get started with DeltaNET.