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The Foundation Of A Strong Online Presence
Do you want to build an outstanding online presence for your real estate brand? Just like building a house, it all starts with a strong foundation. With your online presence, your real estate website is that foundation, providing the dependable central hub that allows you to integrate everything from social media marketing to search engine optimization (SEO) into your digital marketing plan.
Here's why you need an excellent real estate website, along with some tips on how to build a website that your clients, prospects, and team will love.
Every year, the NAR releases its Highlights From the Profile of Home Buyers and Sellers, which includes plenty of useful statistical nuggets that show why a high-performance website is so essential to success with modern clients and prospects. Here are a few key stats:
- An overwhelming majority of 96 percent of buyers used online tools to search for homes and agents in 2022.
- Many buyers search online before ever contacting an agent. In 2022, 47 percent of buyers started looking at homes online before finding an agent, while just 18 percent contacted an agent before they started searching for homes online.
- Sellers rely on real estate websites, too. In 2022, 86 percent of sellers listed their homes on the MLS, and MLS search is an essential feature of any modern real estate website.
- In 2022, 80 percent of sellers contacted just one agent before finding the agent they worked with to sell a home. Your website is a key tool for connecting sellers with agents, which helps ensure that your team is the one that sellers contact first.
Of course, the importance of a website is about far more than just the numbers. Your website is also the place where you can shape your unique brand, become a go-to resource for clients who are searching for information about homes and neighborhoods, educate your audience on all things real estate, and tie your whole online presence together in one central location. This is true whether you're building a website as an individual agent, or for a whole real estate team.
How to Build an Excellent Real Estate Website in 2023
While there's plenty of room to customize your website to suit your unique brand, there are also some essential elements that every real estate website should have in 2023. With the right features, your website can be an all-in-one resource and reliable lead-generation tool that makes life easier for your clients, prospects, and real estate team.
- Performance and Navigation
Speed matters for a successful real estate website and ease of use is critical, as well. You want a website that loads quickly, works great every time and provides a seamless, intuitive experience that's easy to navigate from start to finish. Just as importantly, you want to provide a mobile-friendly experience that looks and functions just as well on screens and devices of all sizes. - Essential Tools for Buyers and Sellers
Before they even think about contacting an agent, many buyers will be visiting your website with the sole purpose of searching for listings. Make that process as easy as possible by providing robust listings search, detailed content on specific neighborhoods, and data on market trends. Sellers, of course, will be most interested in finding out how much their home is worth, and what the market is like right now. - Becoming a Resource with Informative Content
One way that you can help both buyers and sellers is by providing valuable, informative content on your website. This includes the page content that's always present on your website, as well as blog content which is dynamic and updated often. Your blog is the perfect place to cover real estate tips, market trends, and all of the topics that matter most to your audience. It's also ideal for showcasing the markets where you serve clients by highlighting local attractions, events, businesses, and more. - Integrating Marketing and SEO
One benefit of creating content is that it helps so much with local SEO, which is essential for standing out from the competition online. Your website should tie in with the rest of your online marketing as well, including your social pages, social media advertising, and pay-per-click (PPC) advertising. It's also a great place for integrating social proof, like testimonials from clients and links to online reviews.
If your real estate website isn't delivering all of the value that it could for your team and audience, now is the perfect time to give your brand a boost with a fresh, modern website that includes all of the latest features. Our website design team is here to help you build a customized real estate website and provide a strong, vibrant foundation for your entire online presence.
