Artificial intelligence is becoming more versatile and useful every day. Thanks to Delta Media Group and the input of agents like you, real estate technology is finally taking full advantage of this powerful trend.

From large brokerages to independent agents, more real estate professionals are moving away from applications that do one thing well but don't work together. An all-in-one approach is finally in reach.

With AI-driven technology tools, you have amazing new opportunities to get more done in less time. The #1 theme in today's technology is automation, taking the rote work out of your hands to get it done fast.

The more time-consuming and detail-oriented a task is, the more likely a human will make mistakes. No amount of experience can compensate. It comes down to the ability to focus attention, and no one can focus for an unlimited time on something that they feel is tedious.

Through the power of machine learning, it's robots to the rescue.

Automating Your Workflows from Top to Bottom

If you're like most real estate professionals, an increasing amount of your business is mediated through the digital world. Your real estate website acts as the hub of your digital brand. Millennials and Gen Z start their home search online nearly 100% of the time, so a good website is crucial.

After someone encounters your brand for the first time, you need to build a relationship. Just how hard or easy that is depends in large part on what systems you use and whether they share information effectively. To leverage automation, start by understanding how you connect with prospects and leads.

For example, what social media platforms are you using? How do you currently make updates, and when? What software do you use? How much of the process is manual right now versus automatic?

Just about everything that uses software in any way can be at least partially automated.

Over the course of a month, document your digital tasks — everything from email to social media to your to-do list. How many different pieces of software are you using? How much time do you spend gathering data and porting it from one platform to another?

With this information in hand, you can start experimenting with automation. It may be difficult to let go at first, and you might find yourself monitoring the results closely. Soon enough, though, you'll find you save hours every week. That adds up, both in terms of productivity and the rest you need to thrive.

Real Estate Automation: The Biggest Time Savers

Want to jump right in and start looking for time savings with real estate automation?

While everyone is different, high-performing agents often get strong results from these approaches:

• Social Media Automation
  Facebook, Twitter, LinkedIn, and Instagram all provide powerful opportunities to promote your listings, but you probably know how it feels to scroll your feed for an hour without accomplishing anything. Social media automation helps your audience gets the most valuable news about your listings while keeping you focused on high-value tasks. Plus, AI can let you know when a conversation could use your attention.
  
  
• Email Marketing Automation
  Email marketing is uniquely effective for real estate agents. It might be weeks or even months from the first time someone looks at one of your listings until they're ready to buy. With email, you have a chance to provide value all through that time. Artificial intelligence seamlessly curates useful content based on each subscriber's interests and ensures they continue moving through your sales funnel.
  
  
• Online Advertising Automation
  Online advertising represents a window of opportunity that's closing for many professionals, but not real estate agents. Since each transaction can be worth tens of thousands, it's okay to experiment and see what works. Online advertising automation accelerates and streamlines that process. You can get a campaign running in a few clicks and keep it going strong in just minutes a week.
  
  
• Automated Open House Promotion
  It's still important to have real estate video in your toolkit, but buyers are looking for a classic approach to open houses. With open house automation you make it much more likely listing viewers will sign up — and once they do, that they'll actually show up. By turning your open house into part of your overall digital strategy, you can also follow up with "no-shows" and keep them in the loop on future listings.
  
  
• Automated Comparative Analysis for Real Estate
  Pricing a home "to sell" means you'll need hard facts and data to get your seller on your side. Until now, the process has taken days, and information could quickly go out of date. Delta Pitch ensures you always have accurate insights to help you choose a profitable price point.

Contact us to discover the full potential of AI automation in real estate.