As customer service and sales professionals, you know how valuable communication is between you and your clients. By communicating regularly and effectively, you keep them informed, providing them with the knowledge they need to succeed.

But communication isn't only important when dealing with customers. It's also necessary to have strong communication within your organization so you can thrive. How you communicate as a company can make or break your business — whether your real estate firm has 50 agents or 500. 

Just like you need to keep your customers informed and engaged, you need to do the same for your team members. For your organization to remain successful, you must have strategies for communicating with your agents and colleagues and the tools needed to execute those strategies. 

The good news is, there are many tools available within an all-in-one CRM — such as the DeltaNET® — that can help improve your team's internal communication. 

Let's check out what some of those tools are.

Company News Page

Whether you are an administrator, marketing professional, broker, or agent, everyone in your team can utilize the company news page to stay tuned in on the latest happenings at your company. 

CRM admins can use this page to update the entire team on news such as who just sold a home or got a new listing, who was the highest earning associate this month, or who broke a new sales record. It can also be used to let team members know about any changes in staffing or with their technology.

Company Calendar

As a real estate brokerage with many events happening each month, from agent training to community gatherings, philanthropy events, and awards galas, it can take a lot of work to keep your team updated constantly. Thankfully, with a CRM, you can let your team know about an event coming up in the future by simply adding the event to your company calendar. 

If the event is only for certain individuals or offices, you can have the event presented only for those users. Through the calendar, your team members can receive the information for the event such as the date, time, and location, and register for the event. You can even track registrations and send reminders. 

By using the company calendar to communicate, you can ensure everyone has all the information and resources they need regarding the event — which is likely to lead to better attendance!

Haves and Wants System

Another way to keep your team informed about what you are up to is by using the "Haves and Wants" system. The Haves and Wants tool is a simple and effective way to communicate with your colleagues, especially regarding new listings. 

This system, which is exclusive to DeltaNET, enables you to choose how and to whom you would like to send and receive notifications. You can easily adjust your notifications settings to allow you to only send notifications to or receive notifications from specific offices or team members. 

Through the notification settings, you can also choose your preferences for how you would like to receive notifications. For example, you can choose to get an email as soon as a new haves and wants record is created or receive a daily or weekly digest email, which includes all of the haves & wants that were created since the last time you received that email. Lastly, you may decide what type of notifications you want to receive. You may only want to receive notifications about new listings and nothing more.

To send a message through this system, you select the type of message you want to send. Then you choose to whom you want to send it. You can "check all" or select certain offices. Additionally, just as you would do for an email, you can add attachments to the message.

Automated Emails and Texts

Automation is at the forefront of today's technological landscape. This is because automation allows you to save time and reach more people. Automation not only comes in handy when sending messages to prospects and clients, but it can also help you to better communicate with your brokerage team members.

First off, admins can automatically send company-wide or office-wide texts and emails to share updates and other news with their team members. All you have to do is type the message and choose a person or group to send it.

Along with this, users can receive "system notifications," which are automatic messages users receive from the system. Some examples include daily and monthly digest emails, new listing tip emails, and AD Wizard notices.

Create and Send eCards

When it comes to communication, words aren't everything. Graphics and visuals are also great tools for communicating. So instead of simply sending a message, get a bit more creative by designing eCards. These are a great way to acknowledge someone's special day or anniversary, welcome a new agent to the team, say congratulations, or even announce a new company-wide initiative. 

Just as an agent would do to create an eCard to send to one of their customers, in DeltaNET, you can easily design an eCard using pre-made templates in Delta Create, Delta's design studio built within the all-in-one platform.

Make a Plan and Prioritize Team Communication 

No matter what tools you choose to utilize to communicate with your team, make sure you make effective communication a priority this summer. By having a plan and sticking to it on a daily and weekly basis, you can ensure everyone on your team has the information and support that they need to do their job to the best of their ability.