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One of the biggest challenges in modern marketing is finding the right way to reach diverse generational demographics. That certainly holds true in real estate. Gen Z, the youngest buyers who are just now hitting the market, have very different habits and preferences than Baby Boomers who were born as early as 1946. Today, we're going to take a deep look into the preferences of each generation, so you can appeal directly to their needs.
Gen Z
Born: 1997 – 2012
Current Age: 11 – 26 Years
Preferred Social Platforms: TikTok, Instagram, LinkedIn, YouTube, Twitter, Facebook
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