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A record 4.9 billion people are using social media in 2023. The most active social media network continues to be Facebook, with 2.9 million monthly active users worldwide. It's the primary reason that the National Association of REALTORS® reports that Facebook is the No. 1 social media channel for real estate agents, used by 76 percent of its members.
However, NAR research also notes that fewer than one in five real estate agents (17 percent) use social media, like Facebook, to market homes. The opportunities to stand out from your competition by leveraging social media to market your listings — and your business — are enormous.
Facebook research al...

Modern real estate agents have more on their plates than ever before, which can make it difficult to manage both time and relationships effectively without a helping hand from technology. That's where your CRM, or customer relationship management system, enters the picture. A CRM provides your team with reliable tools that make it easier to generate leads, manage leads, maintain relationships, and automate key tasks that would be very time-consuming without a CRM.
A modern real estate team deserves modern, AI-driven tech solutions, and your CRM should be an essential ingredient in your recipe for agent success. Here's how the right CRM can serve as the core of your real estate business strategy.
As the name suggests, your CRM should be your team's most effe...
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