Time management is one of the biggest challenges faced by every agent, and the technology that you provide your team can play a starring role in helping team members manage their time as efficiently as possible. With a combination of AI-driven tech, easy-to-use tools, and our focus today, automation, you can provide team members with new, innovative ways to save time without compromising on results. In fact, the results you can get with automation often far exceed what you could accomplish doing things the old way.

Just how good is automation? If saving tons of time, generating more leads, conveniently managing relationships, and freeing up more time to serve clients sound like things that would appeal to your agents, then now is the time to embrace automation.

The Power Of Automation

The time-saving benefits of automation are undeniable. From sending emails to posting social updates and keeping leads engaged, there are tons of small tasks that, without automation, can easily chip away at the most productive hours of an agent's day. However, integrating automation is about far more than just saving time. Automation can also be one of your most dependable tools for improving the results of your marketing, while building better relationships with both leads and clients.

• Make Email Marketing a Breeze
  Doing email marketing without automation is kind of like building something by hand when you've got a factory that builds it better, faster, and for a more affordable price right next door. With automation, however, email marketing should be among your agents' best lead-gen assets. Using a mix of email drip campaigns and our My Customer For Life (MCFL) content-driven email series, automation makes it so much easier for agents to keep leads warm and keep clients informed.

• Save Time Keeping Your Social Audience Updated
  While the marketing benefits are many, there's no doubt that social media marketing can quickly become a massive time-sink even for agents with the best of intentions. With Social Connector, agents can easily and automatically share their latest updates on the biggest social platforms. This provides a very easy way to keep your audience informed on the platforms they're already using the most, allowing agents to spend more time engaging that audience and less time creating routine social posts.

• Keep Clients and Leads Informed on Market Matters
  Whether they're in the midst of a real estate transaction right now or are planning for the future, both clients and leads have strong motivation to keep up with the latest market trends. Creating market reports for every neighborhood by hand would be tremendously time-consuming, but automation provides a better path. With automated Market Watch, Seller, and My HomeFinder Reports, you can easily keep every segment of your audience up to date on the real estate topics that matter most to them.

• Stay in Touch Conveniently with Automated SMS Texting
  Sometimes, agents simply want to get information out to their audience through a convenient, widely used communication channel with as little hassle and time investment as possible. With automated SMS texting, agents can automatically send text messages to clients and leads through one convenient interface. They can also keep track of previous texts, so they always know exactly where things stand with a client or lead.

• Show Sellers You Mean Business with Two-Click CMAs
  Automation isn't just a powerful way to save time on your large-scale marketing projects. It can also be a big help in earning the business of individual leads. Take tools like Delta Pitch, for example, which allows you to create detailed CMA presentations in just two clicks. Responsiveness is such a crucial factor in converting leads, so being able to quickly create accurate CMA presentations has benefits that reach far beyond just saving time. As with many of our automated tools, there are also ample customization options for when you'd like to add a personal touch.

Why Automation Works Best with an Integrated Platform

Similar to much of the real estate tech that your agents rely upon every day, automation tends to work best when it's part of an integrated tech platform that places all of the tools that agents need at their fingertips in one convenient location. This will help you avoid all of the pitfalls that come when trying to combine disparate tech, and making automation easy to use helps encourage agents to be more receptive to trying out the new tools at their disposal.

Our DeltaNET real estate CRM provides all of the automated tools that we covered above, along with tons more tech that we haven't mentioned today. It's all designed to work together seamlessly and provide a user-friendly experience that helps agents make the most of their tech while saving plenty of time in the process.