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5
Show Your Properties Off With The Right Website
A real estate website is one of the most powerful and versatile marketing tools you can have.
Millennials are entering the post-pandemic period with a renewed focus on becoming homeowners, and many in this cohort will soon be selling a home for the first time. At the very same moment, Generation Z has begun seeking alternatives to a lifestyle characterized by high yearly increases in rent and extra fees, such as pet fees.
Meanwhile, Baby Boomers are retiring by the millions. Many have already completed downsizing for their new life after work. Now is the time to update your marketing and advertising so you can capture attention from a younger generation of buyers and sellers who insist that a good real estate agent needs a good website.
Your Real Estate Website Is More Than Just a Digital Brochure
You probably already have real estate social media and may even have an automatically generated website provided by your brokerage. So, why do you need a real estate website of your own? The truth is, a website does more for your brand than any other digital property — and it enhances all those other properties, too.
Your website has the power to introduce others to you before they've ever had the chance to meet you. Even if a would-be customer is weeks or months away from making a move in the market, it is your website that gives them the opportunity to identify you as the right expert for them, no matter how much time might pass.
Of course, your website also serves as a tool to centralize your listings. It goes beyond the MLS by granting you more power and control over how listings are displayed and promoted. When a real estate website synthesizes listings with valuable and informative content alongside your brand identity, it becomes truly influential.
Luckily, you don't need to be a website designer to understand how to put your own website to use. Technology can't replace you — it only empowers you to serve more people with the same high quality. Even if you consider yourself a late adopter in today's digital marketing world, a few key features will get you up to speed fast.
What Does a Real Estate Website Need to Appeal to Today's Buyers and Sellers?
Most of today's customers are "digital natives" who have no difficulty navigating websites – not only on desktop computers but also on a variety of mobile devices. Most of them will stick with the first real estate agent they interview, but they might look at a dozen local agents' websites before they make that initial call.
Here's how to ensure your real estate website makes a powerful first impression:
- Demonstrate Your Neighborhood Expertise with Market Landing Pages
Your knowledge of your local market helps you stand out to those moving into your area. With market landing pages, you can consolidate local information in one place. These pages serve as an easy reference and get eyes on nearby listings faster. They are also more likely to show up in localized searches — like "Austin, TX real estate." - Accelerate Offers for Key Listings with a Home Showcase
A home showcase can appear at the top or bottom of a market landing page or be incorporated elsewhere on your website, highlighting the local listings you most want visitors to see. As users explore your listings, they'll also have opportunities to sign up for open houses and other events or simply reach out to talk to you directly. - Increase the Range of Your Listings with Virtual Open Houses
The bad old days of the pandemic are behind us, but many of the changes to real estate remain. Customers love virtual open houses, and they may even buy a property they've never set foot in. Open House Connector is the solution for managing traditional face-to-face open houses, while Properties in Motion provides video options. - Ignite and Deepen Customer Relationships with Email Marketing
One of the best things that can happen as a result of seeing your website is a prospect's decision to raise their hand and become a lead. Among the most effective ways for this to occur is by joining your email list, where they can get relevant, informative content delivered weekly. It's a snap when you use My Customer for Life.
It's Easier than Ever to Get a Real Estate Website that Moves Your Practice Forward
Delta Media Group's real estate websites use search engine optimization and custom content marketing so you are more likely to show up in those all-important online searches relevant to your business. The sooner you're able to make your online introduction to prospects and leads, the more business you will get.
Contact us to learn more or get started with powerful digital marketing for real estate.
