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It's Time To Automate Your Email Workflow
If you were to rank your favorite things about being a real estate agent, where would sitting in the office for hours sending emails rank on the list? Safe to say you'd rather be busy providing outstanding service to clients, working on distinctive marketing for your best listings, or networking around town than sitting in front of a screen sending emails. Whether you dread the prospect of sending emails or are simply looking for every opportunity to maximize efficiency, there's a better, more dependable way.
It's time to update and automate your email workflow with intuitive tech that saves you time while increasing the effectiveness of your email marketing. If you've been wishing for a better way to handle email marketing from start to finish, you've come to the right place.
Take The Effort Out Of Email
Automation is no longer just the wave of the future. It's one of the best ways to enhance your marketing and save tons of time in the present. And automation is not just for the specific task of pressing "send" on a pile of emails. As you'll see when we describe some of the tools available to you, you don't have to worry about creating content, segmenting your email lists, or making sure you're sending the right message at the right time. With automated, AI-driven real estate tech, all of the little details are handled for you.
Master Email Drip Campaigns
Email drip campaigns, which are available as part of our DeltaNET real estate CRM, provide a powerful demonstration of what automation can do for you. These are pre-written emails designed for buyers, sellers, and homeowners, which are sent out on a set schedule over time. Typically, they're triggered by an action that the prospect takes, like joining your email list, signing up to learn more about a property, or making a request through your real estate website to find out how much their home is worth.
The emails they receive are driven in part by the action that they took to trigger the email drip campaign and by how the leads are segmented. They'll receive messages over time with pre-written content which corresponds to where they are in the journey of buying, selling, or owning a home. The goal is to ensure that wherever they are on their journey, they'll think of you first when they have real estate needs.
Email drip campaigns are ideal for those leads that aren't quite ready to take action right now, but are likely to need an agent in the relatively near future. Keep the lead warm by providing valuable information, and reminding them that you're there when they have a need. Drip campaigns also allow you to identify the leads that are ready to take action right now so you can focus your own energy on the leads who are ready to act. The whole process is tightly integrated with DeltaNET, so you have a seamless experience and the tools you need to convert each lead.
Upgrade Your Email Campaigns with Our My Customer for Life (MCFL) Series
Email drip campaigns aren't the only tool that you have available for maximizing your email marketing. Our AI-driven My Customer for Life (MCFL) email series, also available within DeltaNET, is ideal for keeping in touch with customers and reminding them that you're here when they (or someone in their network!) has a real estate need. These email series include curated content from our content specialists, with information that your audience will genuinely look forward to reading.
Whether you're sharing useful tips for new homeowners, advice for homeowners who might be ready to sell, or content on another relevant, timely topic, these emails help turn current customers into customers for life. Best of all, the entire process is automated. All you have to do is turn it on in DeltaNET, and your mailing list will get the content that's most relevant to them sent on a pre-determined schedule.
In the process of generating an converting new leads, sometimes existing customers get a little overlooked. However, those customers can be a great source of leads on their own through referrals, and of course, you want them to think of you first when they have real estate needs.
Maximize Your Marketing with the Right Real Estate CRM
As long as you have the right tools, automation can save you tons of time while enhancing the overall quality and effectiveness of your email marketing. In order to tie all of your lead gen and client retention efforts together, you'll want a powerful real estate CRM like our DeltaNET. Not only does DeltaNET offer everything you need to automate your email marketing, it's got tons more time-saving tools to take all of your marketing and relationship management to the next level.
