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Debunking The Most Common Marketing Myths
One of the first challenges you'll encounter when researching online marketing is just how many myths there are about what works, what doesn't, and what you need to do in order to thrive. Cutting through the noise and getting to the heart of what really matters can feel like it's easier said than done, especially in an industry like real estate, where best practices are always evolving with the times. Fortunately, many of those myths are relatively easy to debunk, and there are reliable solutions to some of your most common marketing challenges. So, let's get busy busting some real estate marketing myths and highlighting tech that can help you overcome your marketing challenges.
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Social Media Is Too Time-Consuming to Be Worth the Effort
There's no doubt that social media marketing is an effective tool in real estate, but there are many myths about just how much time it takes to maintain a strong social presence. While it's true that social marketing can be very time-consuming without the right tech, you can save tons of time by choosing the right tools for the job. Our Social Connector feature makes it easy to automatically post updates, share important information, and even pull testimonials for your social pages for use on your website. Since it's integrated with your website, sharing your new content is also a breeze. -
You Don't Need a Website If You've Already Got a Strong Network
Speaking of real estate websites... if you've been holding out on launching your own website, now is the time to embrace the digital age. Even in a perfect world where you've built up a robust professional network that supplies all of the leads you can handle, an informative website is a valuable resource for clients and an essential tool for keeping your brand strong long-term. With the overwhelming majority of prospects beginning their search for homes and agents online, every agent can benefit from a great real estate website. -
SEO Is Only Valuable for National Real Estate Brands
Does search engine optimization (SEO) matter for smaller, local real estate firms? The myths might suggest that SEO is mostly a concern for national brands, but that couldn't be further from the truth. Local SEO is essential for increasing your visibility in the markets that matter most to you, outshining local competition online, and helping prospects who are shopping for homes in your markets connect with your brand more easily. -
Creating Online Ads Requires a Marketing Degree
Advertising on massively popular platforms like Google, Instagram, and Facebook is a natural fit for real estate marketing. However, the learning curve for creating campaigns often feels very steep. This is another situation where the right tools make all the difference. Whether you're creating campaigns with our intuitive Ad Wizard tool or taking advantage of our PPC marketing services, creating effective online ad campaigns is easier than you might think. -
Email Marketing Requires Too Much Time Investment
When you think of email marketing, do you imagine sitting in front of a screen and clicking "send" on hundreds of generic emails? The truth is that when done right, email marketing can be one of the least time-consuming and most effective ways to grow your brand. Our email drip campaigns and AI-driven My Customer for Life (MCFL) email series offer flexible, automated ways to master email marketing while saving you tons of time in the process. -
Building a Great Blog Is a Constant Commitment
Okay, this one is partially true. Building an outstanding real estate blog does require a time commitment – you just don't have to be the one committing your precious time to the process. Our content specialists can handle all of the heavy lifting for you, so you can enjoy all of the benefits of a blog, without the time commitment. Custom content tailored to your target audience and the markets that you serve is essential to digital marketing success. -
You Can't Get Everything You Need for Marketing from One Tech Provider
Piecing together your suite of real estate tech from multiple sources comes with all types of challenges, including the important fact that tech designed by different companies often doesn't play nicely together. But why scramble to piece together the tech you need, when there's a dependable, easy-to-use solution that puts everything you need in one package? Our DeltaNET real estate CRM is an all-in-one solution that puts all the tech you need at your fingertips, whether you're in the office or on the go.
Is your growth being held back by some of the most common real estate marketing myths? Our team is here to help you bust those myths, and create a marketing plan that truly works for your brand.
