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August
26
26
Common CRM Beliefs: Myths vs. Reality
A real estate CRM provides total visibility into your prospects, leads, and current customers. And with email marketing and other automations, a CRM can save you hundreds of work hours yearly.
While more and more agents are choosing to adopt a CRM to power their real estate business, many are still apprehensive due to many common myths about the technology.
Let's take a closer look at some of the most common CRM myths and the reality:
- Having a CRM Means Dealing with a Lot of Data Entry
Like any piece of software, your CRM starts with a little bit of setup. That might take a day or two — but when you choose a real estate CRM like DeltaNET®, you'll have all the help you need. And as for data entry, you won't see much of it after the first week. When configured correctly, your real estate CRM automatically pulls lead and customer information from your website and event registration forms. - You Need to Be a Computer Expert to Use a Digital CRM
A modern, updated CRM like DeltaNET is designed to be simple and cater to agents of all levels of tech proficiency. With streamlined navigation, everything is laid out where you would expect it and where you can easily find it. Workflows can even be personalized to meet an agent or staff member's exact needs and coincide with their role within the company. Plus, a CRM partner like Delta Media Group® will offer comprehensive training on how to use the CRM tools and features effectively through methods including DeltaNET® Academy. - Using a CRM Is Too Time-Consuming
Considering a modern CRM platform will save you time in the long run, this statement couldn't be further from the truth. If your schedule is packed and you feel like you don't have time for even one more thing, that means it's the perfect opportunity to get started with a CRM. A CRM may look intimidating at first, but after setting it up, it will enable you to focus more time and attention on the things that move your business forward, rather than each small task. - Time Spent on a CRM Is Better Spent Looking for Leads
The first year of any real estate agent's career is spent learning the ropes and deciding who their ideal customer is. After that, however, you will need a plan for going from "chasing down leads" to attracting them to your digital doorstep. Your CRM is the foundation of that effort, as it gives you the ability to deliver consistent, valuable marketing communication across all of your platforms. With a CRM, instead of chasing down leads, the leads come directly to you! - A Real Estate CRM Is Too Expensive
Agents who use a half dozen different apps to manage their work often discover that a dedicated CRM is less expensive than licensing their other subscription products. The DeltaNET CRM is designed to be affordable for real estate companies of all sizes, from large brokerages to solo operators. It scales with you as your needs grow and change, so you are always getting value from what you pay. - Only Big Businesses Use a Real Estate CRM
Over the last few years, large brokerages from coast to coast have leaped using a CRM. But that doesn't mean only the biggest companies can benefit from them. If you are in a market with a lot of large, entrenched competitors, that is an even bigger reason for you to adopt CRM as soon as possible. With world-class technology at a fraction of the price, you can stand head-to-head with your local enterprise rivals no matter your size.
Delta Media Group Makes Getting Started With a CRM Simple
When you choose to partner with Delta Media Group, you gain access to an all-in-one CRM platform that is easy to use, automatically brings you new leads, offers new ways to market to your ideal audience, and all for a reasonable price. Automated email campaigns, My Customer for Life, Delta Pitch, Social Connector, and Delta Create are just some of the incredible features available through this platform. A family-owned business that offers personalization, 24/7 tech support, and more, Delta Media Group will always be there to ensure you and your team are taken care of.Â
Contact us today to find out more and get started using the DeltaNET all-in-one CRM, used by some of the country's top independent brokerages.
