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30
Beware of the Frankenstack
Halloween is here, and this year, it's not ghosts or goblins you should be afraid of; it's something far more dangerous to your real estate business.Â
Beware of the Frankenstack!
What is a Frankenstack?
Like the monster made of disparaged human parts in the infamous novel, a "Frankenstack" is a technology stack that is a patchwork of various software and applications. Often, these Frankenstacks evolve from an attempt to build a "best-in-class" solution, while other times, it's simply the result of adopting more and more one-off tools over time rather than investing in an all-in-one solution.
What are the Downsides of Having a Frankenstack?
Similarly to the monster's story, a Frankenstack will only cause chaos for your brokerage. Although a Frankenstack may work for you in the short term, there will likely be long-term consequences.Â
These are some of the downsides you will encounter when using a Frankenstack:
- Integration Challenges
Integrating the technologies is the first problem you will likely face with a Frankenstack. Different providers may have varying standards, data formats, or APIs, often leading to compatibility issues. When your technology isn't all integrated, you may experience delays in your workflow, increased costs, and data silos.
- Increased Complexity
Having multiple platforms for your marketing and technology often requires separate maintenance schedules, updates, and patches, making it more labor-intensive. Each platform may also have its own user access control, which can complicate user management, security protocols, and permissions.
- Support Issues
Being dependent on multiple vendors to keep your business running can lead to support issues. If an issue arises in one component, it can disrupt workflows reliant on the entire stack, and each provider may assign responsibility elsewhere, making troubleshooting difficult. Plus, vendor support standards and response times vary, often leading to inconsistent service that can cause further downtime and delays.Â
- User Experience and Training
With each platform having its own user interface, users must learn and adapt to different workflows. This increases onboarding and training time and may deter agents from adopting the technologies. When taking longer to complete training and get acquainted with each new product, your agents and staff lose valuable time that they could use to assist their clients, show homes, or follow up with new leads.Â
- Cost Overruns
Cost overruns are more common when dealing with a Frankenstack. Each provider may have a separate billing cycle or pricing model, making it hard to predict overall costs and potentially leading to overruns. Switching a single component in a multi-provider setup can also sometimes lead to unexpected costs in reconfiguring the stack or purchasing additional licenses.
Avoid the Consequences of a Frankenstack by Adopting an All-in-One Platform
You can avoid the consequences of using a Frankenstack by adopting an all-in-one platform. As a Delta Media Group® partner, you get an all-in-one marketing and CRM platform fully integrated with your Delta-powered custom website.Â
Our all-in-one platform, DeltaNET®, requires only one login, where all your customer data and files are stored. The DeltaNET platform has all the essential tools you need to run your real estate business, including a lead tracking and lead management system, an automated email marketing system, My Customer for Life (MCFL) automated newsletters, Open House Connector®, Social Connector, Ad Wizard, Delta Pitch, Delta Create, and more.Â
With your website and CRM seamlessly integrated, you can easily track leads and organic traffic and update web content. Delta Media Group offers quality training through DeltaNET Academy and invaluable support through our technical support team and help center. You can get our all-in-one platform — and even customize it for your brand — for a fraction of the cost of your frankenstack. Contact us today for more information!
