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Posts from October 30th, 2024

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October
30

October 30th, 2024 by

Halloween is here, and this year, it's not ghosts or goblins you should be afraid of; it's something far more dangerous to your real estate business. 

Beware of the Frankenstack!

What is a Frankenstack?

Like the monster made of disparaged human parts in the infamous novel, a "Frankenstack" is a technology stack that is a patchwork of various software and applications. Often, these Frankenstacks evolve from an attempt to build a "best-in-class" solution, while other times, it's simply the result of adopting more and more one-off tools over time rather than investing in an

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Categories: Real Estate Technology
Tags: CRM, Real Estate Marketing, Real Estate Technology

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