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Especially in such a challenging market, many professionals in the industry believe that having a franchise affiliation is key to success. After all, they have a few obvious advantages, such as name and brand recognition, reputation, and resources like in-house technology and marketing support. However, independent brokerages have their own unique set of advantages that agents and staff can tap into. With the right approach, these advantages can lead to your firm forging ahead of franchise competition.Â
What Boutique Brokerages Have That Others Don't
Local, independently-owned brokerages have several advantages in today's market. Here are the most significant:
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