For Howard Hanna Coach Realtors, selling some of New York's highest-valued homes across Long Island, top-level international marketing is required for the success of their agents and clients.

With significant luxury and relocation divisions, the pillar of the family-owned brokerages' luxury global marketing strategy is their memberships with The Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®. 

"We assist luxury relocation clients through strategic marketing and global exposure," says Coach Realtors Relocation Director Jose Matos. "As a member of Luxury Portfolio International, we connect clients with premier real estate firms worldwide, ensuring seamless relocation. Hanna Luxury provides additional tailored services for luxury clients while our agents undergo luxury training through the LeadingRE Institute to serve high-end clients better."

Considering how crucial an innovative marketing technology partner is to reach the right digital audience, Howard Hanna Coach Realtors' partnership with Delta Media Group is another key component of its global luxury marketing strategy. 

Technology That Helps Them Reach Clients Internationally

Howard Hanna Coach Realtors partnered with Delta Media Group in 2018 to access an all-in-one system that provides everything they and their agents need in one neat, organized place. Delta provides the brokerage and its agents with quality real estate websites, industry-leading Search Engine Optimization (SEO), and an integrated automated marketing and Customer Relationship Management (CRM) platform.

As a brokerage serving international customers, they have been impressed by the effectiveness of their websites' SEO in reaching customers globally.  

Howard Hanna Coach Realtors Operating Officer LP Finn says, "A customer can come from anywhere in the world, and Delta helps us capture these global visitors. I have always been impressed with the hyper-local neighborhood pages Delta continually creates and updates for the 334 zip codes within our brokerage's footprint. These hyper-local, optimized pages help us stand out in the search results. When people search Long Island, they find our site."

At Howard Hanna Coach Realtors, they also love how easy it is to build and custom-design new webpages in the DeltaNET® platform. 

"The DeltaNET allows our marketing team to build and launch additional pages to Coachrealtors.com swiftly," says Finn. "We can design and send live unique webpages in minutes."

Fast, Reliable Marketing and Communication Methods

Like many other businesses, Howard Hanna Coach Realtors' need for faster, more reliable marketing and communication became most apparent during the COVID-19 pandemic. During this challenging time, they were pleased to be able to rely on Delta to provide the necessary technology to stay connected with their agents and customers. 

"A strategy we have relied upon since the first few days of the COVID-19 pandemic is quickly bringing new marketing programs and messages to our agents and customers," says Finn. "A key part of this success is having a robust online component for each marketing effort."

One of DeltaNET's newer features, Delta Pitch, is used by Howard Hanna Coach Realtors' agents to stand out and impress potential luxury home sellers.

"Recently, our agents have dedicated significant time to learning and utilizing Delta Pitch, Delta's all-in-one CMA builder," says Coach Realtors Communications Director Shannon Heyman. "The exceptional quality and sophisticated design of these CMAs set them apart, making a lasting impression — especially on luxury clientele. Properly pricing a home is one of the most crucial discussions with a seller, and presenting a polished, high-caliber CMA elevates the conversation and reinforces the agent's expertise and commitment to delivering superior service."

Tools That Enhance Luxury Open Houses

Howard Hanna Coach Realtors agents often use DeltaNET's Open House Connector® at their open houses to collect contact information in a modern, convenient way. 

"Our agents actively use Open House Connector for their open houses, particularly utilizing the QR code sign-in feature to provide guests with a seamless, self-guided check-in experience," says Heyman. "A framed welcome sign displaying the QR code adds a polished touch, enhancing the first impression."

In addition to using technology to enhance the open house experience, Howard Hanna Coach Realtors agents employ other strategies that offer value and a personal touch.

"To further elevate the experience — especially for luxury buyers — thoughtful details make all the difference. Personalized elements such as custom-branded snacks, water bottles, and fact sheets for each room highlighting recent updates create a refined and memorable atmosphere that sets the home apart.

A Team They Could Trust With Their Merger

Aside from seeing many benefits to using the technology, Coach Realtors has long appreciated the level of support and family values represented by Delta Media Group. In 2023, when Coach Realtors merged with Howard Hanna, they knew they could trust Delta to execute their digital rebrand while maintaining both companies' privacy.

"Two words: Confidentiality and Speed," says Finn. "As a long-time customer of Delta, I knew I could trust our tech partner with confidential information about the upcoming merger. Delta could execute every design change needed while keeping privileged information a secret.  They also executed the design changes on a tight schedule — overhauling an entire website and having it all ready on the morning of our big announcement." 

For Howard Hanna Coach Realtors, Delta's support also extends to prioritizing their feedback and staying innovative to ensure they are always ahead of the competition. 

"Delta Media Group has been an invaluable technology partner, enhancing our company's operations and agents' success," says Heyman. "They prioritize customer feedback, collaborating closely to develop tailored solutions. With a strong awareness of industry trends and technological advancements, Delta continually innovates, delivering products that keep our agents ahead in an ever-evolving market."

The Importance of the Partnership

Howard Hanna Coach Realtors' long-standing partnership with Delta Media Group exemplifies how choosing the right technology partner can support an independent, luxury real estate firm through growth, change, and unforeseen obstacles. Their successful merger, enhanced global reach, and ability to serve high-end clients effectively demonstrate the importance of having an innovative, trustworthy, and supportive technology partner providing SEO-optimized websites with integrated marketing tools.

For more information about Howard Hanna Coach Realtors, visit coachrealtors.com.