Coldwell Banker Prime Properties continues to raise the bar for innovation, community leadership, and agent success across New York State. Supported by Delta Media Group®'s powerful technology platform, the brokerage blends world-class tools with local expertise to maintain its standing as the #1 Coldwell Banker franchise in Upstate New York. 

Built on Leadership and Local Strength 

Coldwell Banker Prime Properties is a locally managed, independently owned brokerage under the Coldwell Banker national brand, proudly serving Upstate New York. 

Founded in 1986 by Kenneth Raymond and Jim Long, the company is now led by CEO Robert (RJ) Long, who continues the firm's legacy of growth and excellence. Over the last decade, the brokerage has expanded dramatically, acquiring Coldwell Banker Timberland Properties in 2017 and launching its virtual brokerage, Coldwell Banker Choice Properties, in 2019. 

Today, the company's 600+ agents operate from 29 offices, serving nearly 100 markets across New York, Massachusetts, and Connecticut. 

A Reputation That Speaks for Itself 

For 20 consecutive years, Coldwell Banker Prime Properties has ranked as New York's top-performing Coldwell Banker franchise, with the state's #1 office in Liverpool and the #1 agent statewide. 

"Being the #1 Coldwell Banker franchise in Upstate New York is something we take great pride in," says Robert (RJ) Long, CEO. "It's a reflection of the dedication, professionalism, and drive our agents bring to their clients and communities every single day. Their passion is what sets this company apart." 

The Most Trusted Name in Real Estate 

As part of the worldwide Coldwell Banker® network, Coldwell Banker Prime Properties is backed by one of the most trusted and recognized names in real estate.

"We're proud to carry a name that's synonymous with trust," says Long. "Our global backing gives us a competitive edge — but it's our local expertise that turns that power into results."

With cutting-edge technology, a collaborative leadership team, and a proven marketing strategy, CBPP agents are equipped to excel in any market.

"Our systems, leadership, and marketing empower agents to deliver exceptional service every day," adds Richard.

Rooted in Community – Prime Properties Cares 

At the heart of Coldwell Banker Prime Properties is its company-wide philanthropic initiative, Prime Properties Cares, a program dedicated to giving back to the communities that have supported the company's growth for nearly four decades. 

"We're proud of what we've accomplished, but even more proud of how we've done it," says Long. "Our agents are thriving, our company is growing, and yet we've never lost sight of who we are. We're neighbors first, people who care deeply about the communities we live and work in." 

Through Prime Properties Cares, the company donates hundreds of thousands of dollars annually to local charities and community organizations. 

This past October, the company raised over $30,000 for breast cancer awareness, and during the holiday season, CBPP is a major contributor to Toys for Tots and local food banks throughout Upstate New York. 

"Each charity we support is near and dear to our hearts," adds Long. "Being part of the community isn't something we do, it's who we are." 

Partnering With Delta for Customization and Growth 

In 2018, following the acquisition of Timberland Properties, Coldwell Banker Prime Properties began searching for a technology partner capable of matching its rapid growth and customization demands. 

"When we started looking for a change, we evaluated everything, our systems, our scalability, and how well each provider could adapt to our model," explains Barger.

Barger and Gabe DiSarro, Chief Information Officer (CIO), spent months vetting every major real estate technology provider. 

"Time after time, they came up short, either too rigid, too generic, or too slow to innovate," says DiSarro. "Delta was the only partner that listened, adapted, and built around what we actually needed." 

The result was the launch of Online Office, a fully customized, Delta-powered platform that mirrors Coldwell Banker Prime Properties' professionalism and brand excellence. 

"From local data and relocation tools to design and usability, it looks and feels like us," says Barger. 

Smarter Automation, Stronger Agents 

Upgrading their Online Office platform to DeltaNET 7 has further streamlined workflows for agents. 

"It's more efficient and user-friendly," says Barger. "Automation and AI integrations have made agents' lives ten times easier, from posting reviews to running ad campaigns directly through the platform." 

Automation tools like Social Connector and Ad Wizard™ keep agents top-of-mind with clients while maximizing exposure for listings. 

"The agents are really growing their business through automation," says Barger. "You set it up once, and then check in every few weeks — it keeps working for you."

Among the most popular tools is My Customer for Life (MCFL), which delivers fresh, relevant content to clients on a weekly basis.

"My Customer for Life has been a game-changer," adds Barger. "Agents aren't just sending filler articles; they're sharing local insights, market updates, and content that actually matters to their clients."

Service That Delivers for Clients and Agents 

Delta Media Group additionally plays a major role in helping Coldwell Banker Prime Properties deliver the highest level of customer service to its clients, which is integral to the brokerage's success.

"If we're not providing exponential customer service, we're not succeeding," says Barger. "Delta gives us the tools to focus on people, not platforms." 

Delta's all-in-one system enables the CBPP team to execute marketing campaigns, run reports, and monitor SEO analytics, all from one secure login. 

"We don't need 20 different systems," says Barger. "Everything we need is right there." 

Investing in the Future With Agent Blue AI 

Coldwell Banker Prime Properties has also developed Agent Blue AI, a proprietary in-house artificial intelligence platform designed to enhance how agents manage their day-to-day business. 

"We didn't want to just rely on outside technology; we wanted to build tools that understand how our agents actually do business," says DiSarro. "Agent Blue AI is more than a chatbot or content generator. It's a digital assistant that helps agents manage their operations, streamline marketing, and make smarter business decisions faster. It's innovation built from the inside out." 

The Premier Website in Upstate New York 

Working with Delta's development team, Coldwell Banker Prime Properties built a sleek, high-converting website that now serves as one of the most powerful digital real estate platforms in Upstate New York, often outperforming national competitors in search visibility. 

"Within 24 hours of a listing going live, we're often the top result, even over Zillow," says Barger. "That's the power of our hyperlocal SEO strategy." 

Year to date, over 530,000 visitors have explored coldwellbankerprime.com, averaging more than 44,000 users each month. The site's success reflects not only consumer trust but also the brand's data-driven marketing and lead-generation power. 

"We've worked hard to create a website that truly guides visitors," says Richard. "They're not just clicking through and leaving; they're engaging, converting to leads, and asking for more information."

A Network of Agent Websites 

Each Coldwell Banker Prime Properties agent receives their own personalized, SEO-optimized website, designed to connect directly to the main CBPP platform. 

"We teach our agents to drive traffic to their personal branded sites," explains Barger. "And as an added perk, we purchase a custom vanity domain, typically FirstNameLastName.com, so they can stand out while staying connected to the power of our brand." 

Custom Property URLs That Stand Out 

Another innovation is CBPP's proprietary property URL system, which creates short, branded, shareable web addresses for every listing, such as 123MainSt.cbpp.com. 

"These unique property URLs are a game-changer," says Barger. "They're perfect for sign riders, print materials, and digital marketing. Every time that link is shared, it ties the property back to both the agent and the Coldwell Banker Prime Properties brand." 

The company is currently collaborating with Delta on a next-generation redesign to enhance the platform's power, modernity, and agent-driven capabilities. 

"Our website isn't just a marketing tool, it's our digital front door," adds Barger. "We're proud of how it represents both our agents and our brand." 

A Partner That Follows Through 

Coldwell Banker Prime Properties values Delta's responsiveness and reliability. 

"When we have a ticket or request, it's handled fast; we're not sitting in a queue for months," says Barger. "Delta actually delivers what they promise." 

That follow-through has even inspired new product development. CBPP's input directly led to Delta's creation of Delta Pitch, a next-generation CMA tool. 

"We shared our vision, and they built it," says Barger. "That kind of collaboration is rare." 

Training That Empowers 

Coldwell Banker Prime Properties ensures agents fully leverage their tech tools with consistent, hands-on training from Tech Fridays to Hot Topic Tuesdays. 

"We focus on one piece at a time, CRM one week, Marketing Center the next," says Ryan Watroba, EVP of Operations. "It's practical, real-world training that helps agents see how the tools translate directly into production. When they know how to use it, they actually use it." 

The company is also building out custom DeltaNET Academy courses for relocation and new agent onboarding in 2026. 

"The more we tailor our training to real scenarios, the more confidence we build," adds Watroba. "That's what drives adoption and results." 

A Partnership Built on Trust, Support, and Shared Success 

For Coldwell Banker Prime Properties, their partnership with Delta Media Group is built on performance, reliability, and results.

"Delta delivers exactly what we need, reliable tech that evolves with our business," says Barger

Delta's technology does more than keep us competitive; it positions the brokerage to lead with smarter tools, stronger systems, and faster execution.

"This partnership is built on trust," says Long. "When we invest in technology, it's not about keeping up; it's about staying ahead. Delta helps us do that every day."

Built on shared values of innovation, service, and collaboration, the partnership continues to strengthen Coldwell Banker Prime Properties' position as a leader in New York real estate.

To learn more about Coldwell Banker Prime Properties, visit ColdwellBankerPrime.com.