DeltaNET® helps Badger Peabody & Smith Realty Managing Broker Nikki Morrison save time, automate tasks, and maintain exceptional client service — even while traveling.

In pursuit of her long-time dream of opening her town's first YMCA, Nikki Morrison attended Plymouth State University in New Hampshire to study Health and Physical Education. But by the time she graduated from college, a Boys & Girls Club was already being built nearby, which derailed her plan.

Not knowing what to do next, Nikki's friend convinced her to take a job filing paperwork and working the front desk at a local real estate office. There, her broker persuaded her to get her real estate license. Little did Nikki know that 22 years later, she would be the Managing Broker at Badger Peabody & Smith Realty's Littleton, NH office and have completed nearly 500 transactions.

Although real estate wasn't part of her original plan, Nikki soon realized her dream job of opening a YMCA has a great deal in common with working as a real estate agent/broker.

"Helping people with a need that they may or may not know they have is similar in both real estate and a non-profit YMCA or Boys & Girls Club," she says. "Being able to solve problems on a moment's notice and think outside the box are skills needed in both situations."

A Passion For Buyer Education

Along with the characteristics that align with her dream job of opening a YMCA, another aspect of selling real estate that Nikki loves is the opportunity to educate her clients, especially first-time buyers and downsizing seniors.

"I love working with first-time home buyers and seniors who are downsizing or moving to the next phase of their life," she says. "With those clients, I take time to educate on the process, guide them in understanding all their options, and support their decisions. They often have more questions than other buyers who have bought/sold many times."

The Time to Travel and Volunteer

Another benefit of working in real estate sales for Nikki is the freedom to travel. As someone who loves exploring new places, experiencing new cultures, and tasting foreign cuisines, Nikki values this opportunity tremendously.

"Being able to see and experience how others live is the greatest experience," she says. "Seeing how they live, work, play, and trying new foods — what better way to spend free time

you may have? The glory of our job is we can continue to do that while away if we want to, which is beneficial to us as well as our clients, so they know we are still available and ready to help."

Nikki and her husband travel a few times a year, including in the spring and around Christmas time. They recently traveled to some incredible destinations, including Italy, the U.S. Virgin Islands, Florida, and Las Vegas.

"We always meet up with four other families from across the US in the U.S. Virgin Islands for two weeks in March," she says. "My now husband proposed to me in Italy on Christmas Eve in 2024. Our Christmas tradition is to travel and make memories through experiences rather than 'things.' Last year we were in Florida, the year before, Las Vegas, where we got married at Red Rock Canyon and took a helicopter tour to the Grand Canyon — amazing!"

She looks forward to traveling to the British Virgin Islands this Christmas. Some other trips she hopes to take in the near future include Spain, Ireland, and an African Safari.

"On the list for this Christmas is the British Virgin Islands," she shares. "On the list for other travels are Spain, Ireland, back to Italy, and I think an African safari would be incredible! We often say, 'Have passport, will travel!'"

Living in a beautiful region of New England, Nikki and her husband additionally take the opportunity to explore locally in New Hampshire and throughout the neighboring states of Maine and Vermont.

"We also love exploring our local areas in New Hampshire, Maine, and Vermont, which we often do over the weekends," she says.

Finally, she loves that her real estate career gives her the chance to volunteer in the community. She volunteers at least three times every week for a variety of local organizations, including Ahead (Affordable Housing, Education & Development) Inc., the Boys & Girls Club of North County, Summit by Morrison Assisted Living, and the Littleton Area Senior Center. Nikki was also the President of the Lakes Region Board of REALTORS®.

"Volunteering in our area is very important to me," says Nikki. "Recruiting others to volunteer is also incredibly important to me."

A System Backed By Experience and Support

As the office's Managing Broker, Nikki is there to assist the other agents with everything from paperwork to pricing and contract negotiation, all while handling her own ongoing transactions. Furthermore, she assists the office's executive assistants and sales associates in using DeltaNET to handle day-to-day administrative tasks.

Nikki attributes much of her ongoing success to the strategies she tested early in her career. Over time, she learned which efforts return the best results and which ones simply waste precious time.

"I have tried different things over the years and determined what works and what doesn't when it comes to trying to get new clients, both on the buy side and sell side," she says. "I've stopped doing the things that didn't produce the results I was looking for to focus on the ones that did."

She finds the DeltaNET platform and Badger Peabody & Smith Realty's marketing support, led by Chrissy Smith, to be invaluable resources that enable her to thrive.

"DeltaNet is a huge help," she says. "Chrissy taking on the marketing and advertising for us all is a major thing we don't have to worry about. We ask if something can be done, and 99.9% of the time it is not only done but is done quickly, and without much effort from us as agents."

With automated technology and reliable marketing support right behind her, Nikki and the other agents in her office can focus on their clients.

"Staying in our lane as agents and not having to worry about marketing and advertising or our website, because that is taken care of by DeltaNET and our marketing team and executive assistants, is priceless," says Nikki. "It allows us to be able to get out and do what we love and what we are great at — helping people with their real estate needs."

The tools and support Badger Peabody & Smith provides, along with its team-oriented culture, have been major factors in Nikki's long tenure at the independent brokerage firm.

"I have worked at Badger Peabody & Smith for 19 of my 21 years of being in the business," she says. "I took a short leave of absence to go to another firm closer to my home at the time and swiftly returned to Badger Peabody & Smith as soon as I could. I've had the opportunity to see how other firms work. It works well here for me."

A Toolkit That Fosters Consistency

Despite starting her career before automated technology or artificial intelligence (AI), Nikki has become an avid user of many DeltaNET features. She finds that DeltaNET makes it easy to stay on track with tasks and to remain consistent with client updates and follow-ups.

"DeltaNET is my main source for setting tasks to follow up and also during a contract with the contingency dates to make sure we don't miss any of those," she says. "Once I show a property, I update my client if it is a seller, and I add the showing directly in the app. I can then set up follow-up tasks — this all takes just a few minutes, especially with talk to text."

Another DeltaNET tool that not only saves her time but is also extremely valuable to her clients is the automated seller reports.

"The seller reports are something I use to show our clients what we are doing to get their property sold," she says. "A lot of what happens regarding that is done behind the scenes, and they wouldn't know about it unless we told them. It is also a great tool for listing presentations to ensure the prospective seller understands what we commit to providing in services if they choose to list with our firm."

Along with seller reports, Nikki sends automated market watch reports to her sphere of influence, including the latest listings in their area.

"I use the market watch reports daily in DeltaNET, so I have emails going out directly, and I'm getting copied," she says.

Nikki additionally appreciates the saved search feature, which allows visitors to save home searches on her website. She can then view their saved searches in DeltaNET's backend, providing her with valuable insight into what they are looking for in a property.

"The saved search lets the buyer save properties they like and lets me quickly see them; it's a game-changer for time management in this job," she says.

Lastly, Nikki finds DeltaNET's Social Connector to be a useful tool, saving her time by eliminating the need to create her own content and manually post it on social media.

"Posting to social media through Social Connector is also key," she says. "It's professional and hands-off for me, but I can still be the page consumers look at, and being able to share it on my personal page to get it in front of even more people is great."

An App She Can Take With Her Anywhere

Nikki is a strong believer that technology is most useful when it is mobile-friendly. She wouldn't go to a showing or a listing appointment without the DeltaNET mobile app on her phone. It ensures she is well prepared and saves time.

"I would be absolutely lost without my phone for appointments and being able to work from literally anywhere that has the internet," she says. "Keeping your client's information at your fingertips is key to time management. The app is invaluable to me and is such a time saver."

Nikki also treasures the fact that she can use the mobile app while traveling and still complete the same tasks she would on her desktop, helping her maintain a great work-life balance.

"The mobile app is fantastic, and I find it more helpful than the desktop version when I'm traveling," she says. "I'm able to continue to work at the same capacity while away, which is seamless for my clients and helps me to have a better work-life balance."

The Confidence to Say 'Yes' to New Experiences

While she may never have expected to become a real estate broker when she graduated from college, Nikki Morrison always knew one thing: she wanted to help others. As a real estate professional, she is doing exactly that — whether she is educating buyers, helping someone sell their house, or training a fellow agent on using a new tool in DeltaNET.

What Nikki didn't know about real estate before getting started was how it would offer her the opportunity to do more of what she loves: traveling and serving her local community. Her knowledge and experience — backed by unmatched all-in-one technology and support — allow her to say "yes" to those experiences without worrying that anything will slip through the cracks. With reliable systems in place, Nikki has built a career that gives her more time to enjoy life and make it meaningful.

To learn more and get in touch with Nikki Morrison, visit nbarret.badgerpeabodysmith.com.