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You know how it goes. A good lead comes in, things get busy, and before you know it, a few weeks have passed. You meant to follow up, but they've already moved on with someone else. It's not that you didn't care. It's that your system didn't have anything in place to keep it from slipping through.
That's the real problem. Not effort. Process.
Most agents aren't losing leads because they're bad at sales. They're losing leads because their tools weren't designed to work together. A website over here, a spreadsheet over there, follow-up that depends entirely on memory. Something is always going to slip.
Think about what actually h...
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