Posts made by author 'Michael Minard'
Subscribe and receive email notifications of new blog posts.
RSS Feed
- 2026 | 29 Posts
- 2025 | 96 Posts
- 2024 | 114 Posts
- 2023 | 143 Posts
- 2022 | 188 Posts
- 2021 | 204 Posts
- 2020 | 190 Posts
- 2019 | 118 Posts
- 2018 | 122 Posts
- 2017 | 164 Posts
- 2016 | 95 Posts
- 2015 | 68 Posts
27
Looking Back & Preparing for What's Next
I think I am like most entrepreneurs. I'm constantly looking for opportunities to do something new or to improve what is already being done. You are probably a business owner yourself, or you work for someone that is constantly pushing for improvements in technology and marketing to grow the business you are involved in, so you understand.
Because of that mindset, I like to take time at the end of every year to review the past 12 months: What worked, what didn't work, what was learned, and what is the plan for the coming year? So, for my article this issue, I am doing an abbreviated version that I can share with you as it relates to Delta Media Group. Hopefully, it will inspire you to do the same, and hopefully, it will give you more insight into Delta Media Group®...
20
Get the Most Out of Your Tech
Don't let that headline fool you. Despite the title of it, my article for this issue of Real Estate Marketing and Technology doesn't focus simply on technology itself or what's available to you and your real estate company these days, but rather on the management of technology.
With so many options on the market and seemingly more appearing constantly, getting a handle on everything tech-related can be an occasionally daunting task. Try not to let it all overwhelm you. Putting all your tech-ducks in a row doesn't have to be a challenge, and, sometimes, it can even be a marker of your company's evolution.
So was the case with Delta Media Group®.
Twenty-one years a...
26
Creating a Marketing Culture for Ongoing Seller Leads
As I write this article, I find it curi- ous to note that about half the real estate news stories I read this past week related to low housing inventory and how to get more listings. All the articles were coming from the perspective of things you "can do now to get more listings." While I appreciate the reality that you need to take action now to get more listings, I want to approach the topic of low housing inventory from an entirely different perspective.
For over 10 years, I have seen a problem with the residential real estate industry as a whole.
What is the problem I am talking about?
It is the fact that a good number of real e...
29
Biking Toward a Better DeltaNET
The concept of this article began in July 2020. At the time, I wanted to craft a story that could convey the role that cycling played in the development of DeltaNET™Â
But before I get into sharing the story of cycling as it relates to DeltaNET™ 6, I want to share more about my love for the sport of cycling; or simply riding a bike. It all started in 1979 when I was seven years old.
To this day, I have clear memories of going with my dad to buy my first bike. I had my heart set on getting a Redline BMX racing bike in chrome with red lettering and red accents. Unfortunately, a new Redline BMX bike was too expensive, so I had to settle for a dark purple metallic no-name used BMX bike that fit the budget. That day was the beginning of what turned into a love of riding bikes that has lasted my lifetime.
With my new dark purple metallic BMX bike, I found what I con...
2
Empowering Your Business with Real Estate Technology
How Will You Remember 2020?
I am going to ask you to pause and think for one minute before you continue reading and answer for yourself the following question:
"One year from now, when I look back on what my business did in 2020, what will I remember?"
I love this type of exercise. It forces me to change my mode of thinking and create goals; to develop targets.
I'm sure it is only natural to think about COVID-19 and the impact it has had on your business, on your relationships in business, on the economy, and on buyer and seller behavior and needs. It only makes sense if most of your thoughts regarding COVID-19 are negative. However, if we are honest, there have also been positive outcomes during this global tragedy.
While you and I cannot change the reality of COVID-19 and its impact on our businesses, we still have control over everything else in our businesses.
So, let me ask some direct questions. While I'm framing these questions to owners and operators of real estate firms and teams, they still apply to sales associates equally. Will you look back on 2020 and say the following?
- I empowered my teams and sales associates with technology, so they are more efficient in doing business.
- I cut my technology and marketing expenses in 2020, and my sales associates and teams have better technology.
- 2020 is the year that I re-thought how we do training.
- 2020 is the year that I re-thought how we do office meetings.
- 2020 is the year that I changed how we recruit sales associates and teams.
- 2020 is the year that I started making acquisitions because my firm was correctly positioned to thrive.
These statements (along with many others you may have come up with) should cause you to pause and consider how you are positioning your business to thrive and survive in 2020 during COVID-19 and moving forward.
You see, today, right now, all the technology that exists within platforms such as DeltaNET™️ 6 CRM can empower you to claim all the statements above, right now in your business.
