Posts in category 'Real Estate Martech Magazine'
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18
Lead the Way
Lead management is critical to your success as a real estate agent because replenishing your pipeline is essential to ensure that there are always new opportunities on the horizon. But that doesn't mean you should have to invest too much of your busy day into managing leads.
Your lead management strategy, customer relationship management (CRM) software, and other technological tools can all help you cut down on the time it takes to manage leads without compromising on your success rate. The time that you invest in learning about and planning for lead management pays off many times over once you have a streamlined strategy in place.
15
The CRM of the Future Is Now
Brokerages currently face a real estate paradox: 90% of sellers and buyers say they would use their agent again, yet only about one in five home buyers and one in three sellers actually used the same agent a second time.
It's not because these "orphaned" clients are moving out of the market. On the contrary, Pew Research found that most Americans (57%) have never lived outside their home state, and more than one in three (37%) have never lived outside their hometown.
The fact is that when most people move, they don't move very far. So why aren't they using their original agent? And for those moving to another state, why aren't they getting a referral from their agent?
The most likely cause of lost repeat business is also the mos...
15
Become a Neighborhood Expert
Your neighborhood is at the heart of your business and at the heart of each buyer's decision-making process when they're considering where to purchase a home. Whether the buyer is part of a family looking for excellent schools, a retired couple looking for the ideal place to spend their golden years, or a younger buyer who wants to be close to the best local attractions, every one of your clients is looking for specific things from their neighborhood. Becoming a neighborhood expert is ultimately key to your success as a real estate agent. It's a great place to focus your energy and put yourself in a position for success as we turn the page to 2022.
Become a Neighborhood Expert
Why become a neighborhood expert? It starts with smart business. If you work in a big ci...
9
Accentuate the Positive
Achieving what you dream of in real estate takes more than believing you can do it.Â
But if you believe you can't do it, you might well never reach your goals.
No matter what your background, your unique perspective can help you succeed in real estate. And given the diversity of interactions and skills you'll need to practice, it's not unusual to find some aspects of real estate fit you better than others.
Of course, you want to build your skills and address your weak points over time. It's a...
3
In Their Corner
Every decision starts with an emotion, then gets a helping hand from logic.
And while there's plenty to look forward to when buying or selling a home, the entire process can be one of the most stressful anyone will face in their life. When stress runs high, emotions tend to as well.
Ambiguity – about things like financing, the logistics of the move, and whether it will be worth it in the end – triggers heightened states of tension. There's no way to know in advance how everything will play out, so these feelings can't be resolved completely.
But the emotional component of real estate isn't just about distress.
The full spectrum of emotions plays into de...
