1,441 articles found with the search of "AI"
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22
A Diverse Marketing Approach Works Best
Quick — what's the most powerful form of marketing for real estate agents?
These days, the first thing that comes to mind might be something like social media. And it's true that of all the professionals active on Instagram, Facebook, and the rest, real estate pros have the best shot at transforming all that time spent scrolling their feed into real business value.
Next, you might think of email marketing. And it is the best in at least one way: Experts est...
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Tech Tuesday - Blog System Setup
20
Team Tactics: How To Expand And Conquer New Markets By Targeting Niches
Is your team taking advantage of every opportunity to expand into new niches, unlock new markets and reach new clients in your existing ones? Targeting niches is one of the best ways to expand your real estate brand and create new opportunities for your team. But it's not something that your agents will do automatically. There's competition in every major real estate niche, so success requires a plan for your team, motivation from team leaders and modern marketing tools to help you effectively target every niche that matters to your business.
The first step to successfully targeting niches is getting your agents on board with the process. This may require a little bit of convincing, but savvy agents will ultimately recognize the value of targeting niches for their own career as well as the team as a whole. So, you c...
17
SEO Best Practices You Should Adopt Now
You want people to find your business when they start their search for real estate services online, and Search Engine Optimization (SEO) is one of your most potent tools for accomplishing that goal. SEO is tied to nearly everything that your business does online, from the design of your website to the content that you create and share with the world. When done right, SEO increases visibility, makes it easier for prospects to find your business, and brings a reliable source of leads to your digital doorstep.
SEO is also constantly evolving as search engines update their algorithms and SEO experts find the best ways to adapt to new changes. Keeping up with the latest best practices is critical to achieving your SEO goals and growing your real estate business online.
Google Business Profile
Let's start with an easy one a...
16
Rules of Engagement: How Can World Events Impact Home Sales?
What's in the news sometimes feels like it has no connection to daily life. But world events can have a real impact on the housing market. Even though happenings overseas won't directly influence housing stock, they can change the perceptions of buyers and sellers.
Just think about how the arrival of COVID-19 transformed the real estate industry. Never before in history did so many professionals come together, questioning the basic assumptions they had relied on for so long. But to protect agents and their customers, nothing less would do.
Now, we live in a world with unprecedented virtual transformation.
It was once unthinkable that buyers would purchase a home without ever setting foot in it. But thanks to virtual tours and open houses, it's now a regular part of doing business. Change has arrived...
