Posts with tag 'SEO'
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20
Marketing Is More Than Word Of Mouth
"Word of mouth" has an almost mythical status in the world of real estate.
Agents early in their career will often hear that word of mouth is their ticket to easy street. "Your own customers will do half the work for you!" goes the rationale. "All you have to do is deliver great customer care, and the rest practically takes care of itself. The sky is the limit."
The truth? Well, word of mouth is great — and it can be extremely powerful. Some of the most successful real estate agencies and brokerages in the United States derive 30%+ of their leads from word of mouth. But, by its very nature, word of mouth develops over time. It doesn't happen overnight.
That doesn't mean new agents should settle in for three or five years of "pounding the pavement" s...
1
SEO: The Lifeline To Your Lead Generation
Search engine optimization is one of the deciding factors in the success of any digital business.
Although you may have an office space at a brokerage or a designated home office, there's no doubting most of your future customers will find you online. As Generation Z and Millennial buyers enter into the market, they are starting their home search on the internet. Likewise, that's where they seek out agents.
There may be dozens or even hundreds of real estate agents and brokerages in your area alone. What determines which one shows up prominently when someone searches for "real estate agent i...
29
Utilizing The Pieces To Your Tech Game, No Gambits Required
With technology, you can achieve anything faster and more efficiently. Taking an idea from concept to execution becomes so seamless, it might even feel like a game. After all, a game is something you play because you enjoy it. The right technology can make even the toughest parts of work more fun.
In one way or another, most real estate technology is about saving time. Keeping up with technology may have a learning curve, but you'll ultimately save thousands of hours as new platforms make their value known. The effect can be like getting a new team member — or having more hours in the day.
Since technology multiplies your efforts, it has a tremendous effect on independent real estate agents and small brokerages in particular. By automating routine tasks, you'll get more done than ever befor...
1
Planning Ahead For The Unknown
The future comes at us fast, and that's as true in real estate as it is in any other part of life. If you want to future-proof your business, then it pays to prepare for the unknown. While none of us can predict exactly what's coming next with confidence, we have decades of history to look back on, as well as ample data from the present to help us anticipate what comes next, how to adapt to changes, and what tools from the present are likely to continue providing value in the future.
Ready for a journey into the unknown? Let's take a deeper look at some of the steps you can take now to help your real estate brand thrive well into the future.
Building a Real Estate Website for the Present and Future
Think about how much the internet has changed since the days when we were plugging our modems into phone lines an...
31
It's Time To Level Up Your Digital Marketing
Digital marketing has the potential to open doors, create connections, and take your real estate brand to the next level. Is your digital marketing in need of a refresh? Just like with real estate markets, digital marketing trends evolve over time, so it's wise to re-examine your marketing tactics periodically to ensure that you're maximizing ROI and generating as many new, high-quality leads as possible. Start with a closer look at these reliable digital marketing tactics to build trust, grow your brand, and streamline your lead generation.
Start with a Great Real Estate Website
Your real estate website is the