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For years now, the most successful real estate agents have known that content marketing is a key piece of the puzzle for growing their business. In this context, content is any helpful, informative material you post online, enabling your future customers to solve problems and answer questions.
Content marketing is especially important for real estate agents because your future customers will always be out there doing their own research. Many would-be buyers and sellers actually research the market for dozens of hours before they ever reach out to a real estate agent.
As the focus of the real...

If social media marketing seems overwhelming, you're not alone. According to a Hootsuite survey, only 47 percent of agents feel confident in their social media ability. Many agents, both new and experienced, don't know how to make more of an impact online.
However, social media is increasingly becoming the vehicle to use to connect with clients. In the United States, the number of users on social media only continues to grow, clocking in at 308 million in 2023, with projected growth of up to...

Social media is something that many of us use every day in our personal lives, but enjoying social platforms on your own time is much different from finding social media success in a professional context. When you're looking to get your professional social media presence off the ground, it's critical to keep up with the best practices for real estate social media.
The first step, of course, is achieving social media literacy, which provides a solid foundation that you can build upon for years to come. Here's how to get started on the path to achieving social media literacy and opening up countless new marketing opportunities for your real estate brand.
Start by Creating Appealing Social Pages
As soon as you start your account on most platforms, y...

Canton, Ohio — September 12, 2023 — Delta Media Group, one of America's largest technology solutions providers for real estate brokerages, announces the launch of one of the industry's most advanced CRM-based, all-in-one digital marketing platforms. The new "made for mobile" DeltaNET 7 leverages artificial intelligence and automation with unmatched brokerage and user-level customization.
"By simplifying nearly 30 years' worth of features combined with the...

Social media can be a major part of your success in real estate. In fact, it's safe to say that real estate agents, no matter their experience level, have huge advantages when it comes to transforming their social media following into real business value – something many other professionals struggle with.
Everybody knows that success requires a real estate website and social media. In lots of industries, however, the way forward isn't exactly clear. People can spend hours on social media every day for very little in the way of results. That CAN happen to real estate agents, but the path to success is far shorter.
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