Posts with tag 'Content Marketing'
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14
Beyond Traditional SEO: The New Digital Brand Building Playbook for Brokerages
The Changing Search SceneÂ
Do you know that nearly half of Google searches now focus on specific brands rather than generic keywords? Or that a third is just for navigation — meaning users already know where they want to go?Â
Research from Rand Fishkin shows that searches with commercial intent account for just 14.5% of all queries. Surprisingly, less than 1% of all searches are related to transactions. Instead of starting a search on Google, more and more people are using it to get to places they already know they want to go.Â
This surprising trend, along with others explored below, signals a seismic shift in how people dis...
19
How to Create Hyper-Local Content in the Digital Age
The real estate industry has always lived by the mantra "location, location, location," which makes local expertise one of the most important qualities for real estate professionals to possess. Showcasing this expertise can help you grow your business; however, it requires combining deep community knowledge with sophisticated digital tools to create targeted, relevant marketing content that resonates with specific micro-markets.
While national real estate portals and big tech companies dominate broad market searches, savvy boutique brokerages and real estate professionals are finding success by going smaller and deeper. By leveraging technology to enhance their local expertise, agents and brokers can c...
24
GoRVAHomes/GoNNKHomes: The Power of Connection
Mark Joyner, President and Principal Broker for Napier REALTORS® ERA and the team leader of GoRVAHomes and GoNNKHomes, has been a proud partner of Delta Media Group for over 25 years. Balancing many roles and responsibilities — from multiple locations — he relies on Delta's innovation and support to keep him and his agents moving forward.Â
A Father-Son Team
Mark Joyner grew up in Richmond, Virginia, and began learning the ropes of real estate at a young age by helping out his father, Ken, a broker and new home builder. Since he was eight years old, he has...
20
The Value of Teams: Communicating to Customers What You Have to Offer
As a real estate team, you offer benefits to buyers and sellers that solo agents can't, giving you a competitive advantage. To gain new leads and, ultimately, new clients, it's essential to market yourself effectively and communicate your value as a team.Â
Hone Your Brand's Messaging
The first step in communicating the value of working with a real estate team is to address it in your brand's messaging. Here are some key points to convey in your messaging to best appeal to buyers and sellers:
1. Specialization
2
Adapting to Changing Consumer Expectations
Like many others, the real estate industry is evolving rapidly due to shifting consumer expectations, largely driven by technological advancements, economic trends, and changing lifestyles. Modern buyers and sellers demand more from their real estate agents, seeking transactional expertise and personalized, tech-savvy, and value-driven services.Â
Strategies for Meeting Expectations
Adapting to these changes is crucial to remain competitive and relevant in your market as an agent. Here are several strategies agents can employ to meet and exceed modern consumer expectations.
1. Stay Updated on Market Trends
Co...
