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Posts from April 14th, 2025

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April
14

April 14th, 2025 by

The Changing Search Scene 

Do you know that nearly half of Google searches now focus on specific brands rather than generic keywords? Or that a third is just for navigation — meaning users already know where they want to go? 

Research from Rand Fishkin shows that searches with commercial intent account for just 14.5% of all queries. Surprisingly, less than 1% of all searches are related to transactions. Instead of starting a search on Google, more and more people are using it to get to places they already know they want to go. 

This surprising trend, along with others explored below, signals a seismic shift in how people dis...

Click Here to Read More...

Categories: SEO
Tags: SEO, Content Marketing, Brand Building

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