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Michael Jordan. Tom Brady. Wayne Gretzky.
Toss out any of those names, and most people will immediately know who you're talking about. Better yet, they'll know exactly what those names did in their respective fields. Take it a step further, and call any of them the G.O.A.T. (Greatest of All Time)? Sure, you might get some debate about who deserves the moniker most, but few will argue just how influential those names have been over the last few decades.
And while it's easy to highlight the heroes of recent sports history, it might be even easier to shine a spotlight on the...

SEO. You hear it all the time, and for a good reason! You want to attract committed leads and increase your conversion rate, but that's not always easy to achieve, at least not on your own. Good search engine optimization is key to unlocking the full potential of your online business. After all, why would someone take you seriously if they have to tab through five pages to find you?
Here's the simple solution: Delta Media Group is #1 in the industry for SEO, and we have the stats to prove it! These clients have seen the following results over the last year:

When it comes to "Technology Adoption Rates," I have seen a plethora of articles from technology vendors as to what should be expected from brokers/owners. Some vendors in the marketplace boast an eye-popping 90%+ agent adoption rate for using technology tools. Other vendors settle for adoption rates as low as the 30% mark. After years of analyzing trends and data from brokerages utilizing the DeltaNET® tools, I believe that I can share what should be the honest, realistic answer.
First and foremost, we must address what the definition of "adoption" is. In the context of technology adoption, the definition provided by Merriam-Webster is "the act or process...

COVID is over! Well, maybe not completely over, but I went to the grocery store without wearing a mask the other day, so we must be getting close. At least close enough that it's time for us to start thinking about life after COVID and what that means for marketing our listings.
It's tempting to see all of this as "getting back to normal" and immediately go back to handling things the way you did in 2019 — as if the whole pandemic amounted to nothing more than a year and a half hiatus. Avoid that impulse. Because, despite all of the hardships, we really learned a lot too.
Speaking from a real estate marketing perspective, some of the technological solutions built out in response to the pandemic — like virtual...

In 2021, and most likely going into 2022, you need to be very intentional and have a strategic approach to getting new listings. In some of my previous articles, I've focused on more passive methods in getting new listings. The passive methods I described in those articles are still good methods for an ongoing strategic approach, but with the current state of the industry, you need to be more aggressive in getting new listings.
If you are in management at your real estate firm or you are a team lead, I am a firm believer that you need to take a proactive approach when it comes to attracting new listings right now. Because, unfortunately, if you wait for your sales associates to do something on their own, you will find that...
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