Posts with tag 'Delta Media Group'
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20
Team Tactics: How To Expand And Conquer New Markets By Targeting Niches
Is your team taking advantage of every opportunity to expand into new niches, unlock new markets and reach new clients in your existing ones? Targeting niches is one of the best ways to expand your real estate brand and create new opportunities for your team. But it's not something that your agents will do automatically. There's competition in every major real estate niche, so success requires a plan for your team, motivation from team leaders and modern marketing tools to help you effectively target every niche that matters to your business.
The first step to successfully targeting niches is getting your agents on board with the process. This may require a little bit of convincing, but savvy agents will ultimately recognize the value of targeting niches for their own career as well as the team as a whole. So, you c...
15
Mitigating the Great Real Estate Brain Drain
In the wide world of housing, "brain drain" is associated with a mismatch between financial capital and human needs. When young, educated people leave an area en masse, usually seeking more affordable housing, it means less innovation in the communities left behind.
This kind of brain drain often happens in the wake of a housing bubble.
But there's also a different kind of brain drain, a kind that strikes organizations. When talented people leave, two weeks is often not enough to replace them. And even if their role gets filled, they take with them valuable insights and best practices that are undocumented.
As a result, the next person in the role takes even longer to acclimate. Depending on the situation, they might never quite reach the performance of their predecessor. Meanwhile, other members of...
8
Are You Sending The Right Message To the Right Audience In The Right Way?
One of the best ways to create a successful marketing campaign is to segment your audience. Many agents will create "buckets" by dividing their client and prospect contacts, then focusing most of their efforts on the most likely to buy or sell soon.
That's not a bad strategy, but this approach often only yields short-term benefits. The system creates a marketing cycle of "prospect, prospect, prospect – secure leads – then process, process, process" these transactions. The challenge for agents is this becomes a roller-coaster approach to business growth. You feast after closings and famine when hunting for more business.
By leveraging the potential of the DeltaNET® 6 CRM, you can end the roller-coaster nature of your business. Delta's tech toolset allows you to create ongoing, set-and-forget marketing ca...
23
Badger Peabody & Smith Realty: Mastering the Merger
When two real estate companies that share the same goals and values come together, there is nothing they can't do. Living proof of this is one of New England's finest real estate companies, Badger Peabody & Smith Realty.
Crystal clear lakes, majestic forests and breathtaking mountains. Luxury ski resorts and snow lodges. Biking, hiking and kayaking. All of this can be found in the beautiful region of New Hampshire that Badger Peabody & Smith Realty is lucky to call ho...
9
Don't be Myth-Taken
Myths are everywhere in the real estate industry these days — and not just for your clients. In an industry with so many resources and news sources available, it's also easy for agents to believe some common myths about their own careers. Whether you're talking about buyers, sellers, or your own career as a real estate agent, combating myths is an important part of the job that is also sometimes overlooked. Cutting through the myths will help your clients achieve their real estate goals and can help you grow within your own career for years to come.
Common Myths for Real Estate Agents
Before we get into buyers and sellers, it's time to take a look a bit closer to home. There are certain myths about being a real estate agent that regularly make the rounds on social media, during water cooler talk, and in other prominen...