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July
20

At Delta Media Group, we're always working to grow in ways that help our clients succeed, and with the real estate world changing in what seemingly feels like the blink of an eye, keeping pace is crucial. That's why the brand-new servers and massive upgrades to Delta's platform are so important, giving clients more opportunities than ever to get the most out of their tech. So, what are we doing, exactly? New hardware upgrades lead to faster load times and performances than ever before for both our websites and CRM tools, including DeltaNET®6. Reports that previously took up to a minute to load will be lightning-fast in comparison, saving you time every day. Significant capacity expansion means support for 10X growth, with...

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July
19

How much is your best customer worth to you?

Depending on your market, you may make anywhere from $5,000 to $30,000 on a single transaction, which is nothing to scoff at. But, if you focus on developing a rapport with your clients and maintaining that relationship, you might ultimately earn many times more than that.

The key is engagement – building a connection that makes your clients see you as "their" real estate agent.

Unfortunately, real estate pros often have a problem with engagement and the repeat business it offers. Research suggests that most real estate experts are going about things backward, especially early in a career.

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July
9

With so many digital marketing tactics available today, it can be easy to forget about more traditional tools for reaching your clients and potential leads. But when used correctly, tools like direct marketing can still hold significant value to your real estate business!

Direct marketing is a great way to re-engage older leads, keep in touch with existing clients, and reach people who might spend less time online, all while also diversifying your marketing plans. As always, any marketing success depends on understanding who you're trying to reach and offering real value to clients and consumers. So, it's crucial that you know exactly what to do – and, more importantly, in...

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July
6

An important transformation takes place in the career of any real estate sales agent around their third year in the industry.

The first year is all about learning the ropes, and the second helps you focus on discovering your niche – both what you enjoy doing and who your ideal customers are. During those early years, you may find yourself putting in extra hours and spending lots of effort building a successful referral business.

From there, as your business continues to grow, it's often easy for agents to fall into a pattern of "chasing down" new leads.

To an extent, this makes sense. And it works for a while. Af...

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June
9

It felt a bit like catching lightning in a bottle.

Delta Media Group™ CEO and owner Michael Minard wasn't expecting the real estate industry's very fabric to shift earlier this year. No one was, really. But shift it did, as the announcement came in late February that Zillow, the long-standing thorn in the side of so many traditional brokerages and sales associates, had acquired ShowingTime, the popular showing management platform that had been used by most of the industry for years.

Suddenly, the real estate world was different, and Minard knew it was also a call to action; for both him and Delta Media Group.

Calls were made, emails were typed, polls were written and sent out to Delta's industry partners. They all...

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