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February
3

With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.

Still, email has a learning curve to conquer before you'll be able to make the most of it!

There are two significant challenges when it comes to a flourishing subscriber list:

• Getting leads to consent to join your list
• Providing useful and informative content

Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set...

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February
3

2020 was a challenging year, and 2021 starts off with plenty of uncertainty. How long will it take for COVID-19 vaccines to reach the average person? What will the economy look like next quarter or even next month? How will the real estate industry continue to respond and evolve in a seemingly ever-changing world? These are all reasonable questions to have, but to position yourself for success in 2021, it's crucial to focus on the things you can control. Managing your priorities, schedule, and energy levels will get you where you really want to go. Speculation can leave you running in circles with no more clarity than before.

Luckily, the start of a new year is also a natural time to "start over" and focus on what matters most to you. Coming up with a plan and, most importantly, sticking with it can help make 2021 your best year yet.

Lasting Success Comes...

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November
20

Virtual  Showings and Virtual Open Houses
When the coronavirus hit, real estate faced a turning point.

The pandemic creates challenges for everyone––none of them being particularly easy. In the real estate industry, old ways of doing business became outdated overnight. Just consider the average day: Until March, sales associates spent hours on face-to-face contact. A home showing was the centerpiece of most transactions.

In those first weeks of shelter-in-place, millions of real estate experts came together to find new ways of doing things, knowing their professional community depended on it. Virtual showings and open houses are emblematic of that effort. They've become some of the most popular real estate marketing tools.

Let's take a closer look at virtual showings and open houses and how this technology shapes the future of the real estate industry

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November
13

Coach Cover Story

In 2019 Long Island's Coach Realtors launched a corporate rebranding campaign, "Here You Can," positioning the company for its future using messages of inspiration and possibility.
As a part of this month's cover story, the leadership team at Coach Realtors shares how "Here You Can" sets the tone for its sales associates, the public, and the community it serves.

Coach REALTORS Here You Can
 

Here You Can Build A Legacy


Coach Realtors' story begins with a friendship that started during World War II. That friendship continued and grew into a business partnership between the wartime friends in 1954. The foundation of that business still exists today in Long Island's Coach Realtors, owned and operated by the Finn family since 1980.
 
Larry and Georgianna Finn acquired the brand from its original owners and spent the next four decades growing and nurturing the brand. The Finn family and the real estate industry are inextricably intertwined. The Finns remain as the company's chairman and president, respectively.
 
Today, Coach Realtors is lead by Lawrence P. (LP) Finn, II, Whitney Finn-LaCosta, and Robert LaCosta, who bring experience, finesse, strong leadership, and a deep commitment to their associates, their community, and the people drawn to live on Long Island.

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November
6

Real estate technology to stay connected with clients
Staying connected with clients is one of the most important jobs for any real estate professional. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay connected with your clients and leads. 

Use our guide to the real estate tech your business needs in today's business world.

Click Here to Read More...

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