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June
10

Open House Connector to Convert Leads to Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

  1. Greet People at the Door
    A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
  2. Position as an Area Expert
    Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
  3. Ask Some Qualifying Questions
    As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

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May
8

We don't know if you heard, but Coldwell Banker Bain recently "unleashed" a full organizational change to support its agents with new technology, marketing, and branding.

Coldwell Banker Bain, the nation's largest Coldwell Banker affiliate with over 1,100 brokers in the Pacific Northwest, was the center of a feature story by Inman writer, Patrick Kearns, entitled, Coldwell Banker Bain 'unleashes' brand and tech refresh. Inman's story concentrated on the real estate giant's operational shift to communicate its focus on innovation, attention to concierge services, and competitiveness in the real estate industry.

Delta Media Group and Coldwell Banker Bain

Coldwell Banker Bain's new way of thinking comes powered by Delta Media Group's digital platform--the DeltaNet. During their transitional process, Delta Media Group® provided Coldwell Banker Bain with a new public-facing website, global luxury website, and broker websites.

The DeltaNet platform also supplies team members with their customer relationship management (CRM) system complete with marketing and automated social media tools.

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December
20

Delta Media Group today announces the availability of the DeltaNet Platformâ„¢, an all new all-in-one platform for the real estate industry.

Since 1994 Delta Media Group has been servicing the real estate industry. That's over 20 years of platform evolution and industry knowledge making us the oldest and most trusted partner to large real estate firms.

This longevity is more important than ever today with the rapid evolution of technology and our industry as we have known it.  To stay competitive you must select a partner that has a proven track record, knows the industry inside and out and that is always on the forefront of new technology trends.

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November
9

Sold Listing Auto Share
Call it Facebook marketing, online branding, or shameless self-promotion, but Delta Media Group has given you a way to "shout it from the mountaintops" (or at least Facebook) about your most recent SOLD transactions--including IDX listings--using our Facebook Auto Connector tool. 

As an exclusive Buyer's Agent, you work directly with buyers and do not list homes for sale. In today's competitive real estate market, it's essential home buyers have an experienced agent on their side to help them make a reasonable offer on the home they want and have it accepted. You spend tons of time and energy guiding your clients down the right path to homeownership.

So how do you get the word out about the "wins" you have achieved for your clients? 

With over 1.3 billion members worldwide, Facebo...

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October
31

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