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Canton, Ohio — September 12, 2023 — Delta Media Group, one of America's largest technology solutions providers for real estate brokerages, announces the launch of one of the industry's most advanced CRM-based, all-in-one digital marketing platforms. The new "made for mobile" DeltaNET 7 leverages artificial intelligence and automation with unmatched brokerage and user-level customization.
"By simplifying nearly 30 years' worth of features combined with the...

One of the biggest challenges with real estate marketing is simply that there's so much of it, and prospects are often inundated with marketing from the moment they show any online interest in buying or selling a home. Standing out from the crowd in such a crowded marketing space starts with developing a firm idea of the audience that you aim to reach and the marketing tactics that will appeal most to them. A deep understanding of your audience provides the foundation from which your whole digital marketing strategy can be constructed.
Age and Online Habits
These two factors often — but don't always — go hand-in-hand, so it's worth covering them together. In online marketing, people from different ag...

A comparative market analysis (CMA) is one of the most valuable tools you can have for helping a seller price a property to move. If you work with sellers, you will create hundreds or even thousands of these reports over the years. Without a CMA, properties can easily be overpriced or underpriced, undercutting the seller's goals.
What Is a Comparative Market Analysis?
In a comparative market analysis, the real estate agent evaluates recent sales throughout the area so they know how much real buyers are prepared to pay before a property goes on the market. The analysis is "comparative" because the agent must identify similar properties in the area that have sold over the last few months.
The number of bedrooms and bathrooms is the most significant point th...

Social media can be a major part of your success in real estate. In fact, it's safe to say that real estate agents, no matter their experience level, have huge advantages when it comes to transforming their social media following into real business value – something many other professionals struggle with.
Everybody knows that success requires a real estate website and social media. In lots of industries, however, the way forward isn't exactly clear. People can spend hours on social media every day for very little in the way of results. That CAN happen to real estate agents, but the path to success is far shorter.

Marketing is one of the most important things any real estate agent does. Yet, if you're not careful, you could find it turning into the last thing on your priority list. The longer you wait to start marketing, the longer it will take to get the results you want. What's a busy real estate agent to do?
Faced with this dilemma, many real estate agents pick just one marketing technique and decide to focus on it. Social media is the most popular because so many people use platforms like Instagram to look at aspirational properties. But there's a limit to what any one approach can do.
While there are some successful agents who get half of their leads or more from social media, it takes years to get there. To accelerate your own success, it's wise to look for ways to combine several m...
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