The real estate profession offers more opportunities than ever, but that also comes with its share of challenges. Never before has a real estate agent needed to be familiar with so many skills. To cope with diverse demands, it's imperative to define what success is to you, measure it regularly, and stay on the right path.

It's no secret that success can look different for different people.

That's even true when you narrow your focus down to one industry, like real estate. For someone who has just launched their career, success might look like getting that very first customer agreement. Later, lead generation becomes crucial. After that, lifetime value might be a concern.

Whatever the case may be, it's impossible to know if you are moving toward success unless you decide what it means to you right now. Only after making that decision can you structure your individual practice to maximize your chances to realize your goals, both short-term and long-term.

A customer relationship management system is essential to your efforts.

Customer Relationship Management for Real Estate Is Finally Here

Customer relationship management (or CRM for short) refers to software that helps you maintain awareness of all your contacts through their full life-cycle: From prospect to lead, current customer to former customer. Real estate agents used to spend hours weekly figuring out where their contacts stand — now, it's done instantly.

The concept of the CRM suite first emerged in sales-driven enterprises. For years, real estate agents have been adapting these sales-focused CRMs to their needs, with all the hassle that entails. Now, DeltaNET delivers the true real estate CRM experience based on feedback from real estate agents and brokers around the country.

With an AI-driven, all-in-one CRM solution, it's easier than ever to track the metrics that measure success.

Let's consider just a few of the Key Performance Indicators (KPIs) that might be relevant to you:

• Network Size: How many people are in your network? How many did you meet last month? Where?
• Event Attendees: How many people signed up for your latest open house? How many actually went?
• Lead Pipeline: Of your current network, how many are leads who might convert in the next quarter?
• Email Marketing: How many people are signed up to your email list? Where do sign-ups come from?
• Social Media Reach: How many followers do you have? Where? How many convert into customers?
• Current Customers: What next steps do your current customers need to take on their buy or sale?

Keeping track of all these different metrics used to be time-consuming and imprecise. DeltaNET uses the latest in AI to create a real estate center of excellence you can use with confidence. It surfaces information you need when you need it. KPIs that aren't relevant to your current goals continue to be tracked in the background.

How to Get Started Tracking Real Estate Performance with AI

Every time you interact with someone in person or online, you have the opportunity to capture valuable data that will move your business forward. Artificial intelligence unlocks that data, making it more accessible than ever. DeltaNET surfaces the insights hidden in your raw data so you can make informed decisions. Because it connects the dots between thousands of data points for you, you don't have to sift through spreadsheets.

Here are some key metrics you can track:

• Monthly Production
  How many people make that all-important leap from lead to customer in a month? With real estate CRM, you can go even deeper: By examining the entire history of interactions between you and a customer, you can see what types of behaviors tell you someone is likely to convert, helping you optimize ads and marketing spend.
  
  
• Days on Market
  Once someone signs on the dotted line, how long does the transaction take from start to finish? Although "Days on Market" is most closely associated with sellers — and the hazards of letting a listing languish too long — those who work with buyers should also track this figure to improve their efficiency.
  
  
• Sale Price vs. List Price
  If you're working with sellers, this underestimated metric is one of the most valuable ones you can keep an eye on. Plus, there's often a correlation between this and DOM, above. If you notice that prices are coming down before the sale, use tools like Delta Pitch to help you refine your pricing strategy early on.
  
  
• Sales Volume
  Traditionally, Sales Volume refers to the total value of all closed transactions according to the sale price. Tracking sales volume will help you zero in on ways to raise the value of individual transactions while also making room in your pipeline to work with more customers simultaneously.

Contact us today to find out more or put the power of real estate AI to work for you.