Posts with tag 'Email Marketing'
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15
Create A CMA Report In Just 2 Clicks
A comparative market analysis (CMA) is one of the most valuable tools you can have for helping a seller price a property to move. If you work with sellers, you will create hundreds or even thousands of these reports over the years. Without a CMA, properties can easily be overpriced or underpriced, undercutting the seller's goals.
What Is a Comparative Market Analysis?
In a comparative market analysis, the real estate agent evaluates recent sales throughout the area so they know how much real buyers are prepared to pay before a property goes on the market. The analysis is "comparative" because the agent must identify similar properties in the area that have sold over the last few months.
The number of bedrooms and bathrooms is the most significant point th...
27
No Time For Social Media? How To Post More With Less Investment
Social media can be a major part of your success in real estate. In fact, it's safe to say that real estate agents, no matter their experience level, have huge advantages when it comes to transforming their social media following into real business value – something many other professionals struggle with.
Everybody knows that success requires a real estate website and social media. In lots of industries, however, the way forward isn't exactly clear. People can spend hours on social media every day for very little in the way of results. That CAN happen to real estate agents, but the path to success is far shorter.
6
The Many Parts To A Complete Marketing Plan
Marketing is one of the most important things any real estate agent does. Yet, if you're not careful, you could find it turning into the last thing on your priority list. The longer you wait to start marketing, the longer it will take to get the results you want. What's a busy real estate agent to do?
Faced with this dilemma, many real estate agents pick just one marketing technique and decide to focus on it. Social media is the most popular because so many people use platforms like Instagram to look at aspirational properties. But there's a limit to what any one approach can do.
While there are some successful agents who get half of their leads or more from social media, it takes years to get there. To accelerate your own success, it's wise to look for ways to combine several m...
12
Email Best Practices and the One Thing You'll Never Want to Do
In today's fast-paced and competitive real estate market, the ability to communicate effectively and efficiently is what clients want and expect and why it's paramount to an agent's success.
According to the latest research from the National Association of Realtors®, communication is a top skill expected by buyers and sellers, ranking higher than negotiation skills and knowledge of local areas.
One of the most powerful communication tools at your disposal is the often underestimated yet ever-reliable email. As a real estate professional, mastering the art of email communication can not only accelerate your business growth and strengthen relationships wi...
16
Lessons Learned From The Pandemic Era
With the pandemic state of emergency officially in the rearview mirror here in the U.S., it's time to look back and think about what we've learned from this experience as real estate trailblazers. The industry as a whole has much to be proud of in how it adapted to unprecedented circumstances while delivering great service.
For years now, many people all around the world have looked forward to returning to normal. But it's crucial to realize that not everything will go back to the way it was. That's especially true in real estate. Due to the scope and pace of change the field absorbed, some of the changes are certainly going to be permanent.
Luckily, there are many positive lessons to take forward into the future.
Let's consider a few of them right now.