Posts with tag 'Lead Generation'
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6
Lead Magnets For Your Facebook
Helpful, informative content is the bedrock of any real estate agent's digital marketing strategy.
In a nutshell, "content" is anything you publish in the hopes of helping current and future clients make informed decisions about real estate. Good content showcases your expertise and previews the value you offer. Content is vital to building a relationship, especially with leads who have not met you in person. Once a lead is on your radar, it might be months before that person takes the next step. Content keeps you in touch.
Blog posts, e-books, and videos are the most common types of real estate content. While you normally publish most content directly on your website, you can always use social media to amplify it further.
Content doesn't just entice visitors to...
28
Don't Turn Away Clients With Bad User Experience
User experience (UX) is at the heart of how clients and prospects interact with your real estate brand. It includes analog, old-fashioned interactions, but the primary focus is on the digital realm. A seamless, high-quality user experience is a crucial factor in lead generation and keeps clients satisfied after choosing your business. Of course, that also means that a bad user experience will have the opposite effect. So let's take a closer look at what the UX is exactly, how to avoid turning clients away with a bad UX, and some tips for overcoming common UX challenges for your real estate brand.
What Is the User Experience, and Why Is It so Important?
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The UX Encompasses Nearly Every Aspect of How Clients Interact with Your Brand
Ta...
21
Texting: One of An Agent's Greatest Tools
It wasn't that long ago when most phone service providers enforced strict limits on text messages. Most users could send 500 or even just 100 a month. Now, such rules are unthinkable — the average American sends and receives around 85 texts a day. With 96% of all U.S. adults...
19
How Automation Improves the Real Estate Industry
It seems like technology advances and integrates into new aspects of our lives every day. Even the jobs in which in-person communication and physical interactions are relied on, somehow, technology seems to find a way to connect. The real estate industry is no exception; technology has dramatically changed the way agents, buyers, and sellers accomplish their goals. While at times it may seem like these new systems and software may overly complicate certain processes, technology like automation can immediately improve existing practices. Agents will quickly discover that automation improves the real estate industry in more ways than one.
The Newest Trend in Real Estate Technology
Though automation is not a new concept, its application in th...
16
Real Estate SEO: 8 Ways to Boost SEO & Generate Leads
Generating real estate leads starts with building a great website but ensuring your target audience can find that website ultimately plays a significant role in the overall success of your lead generation efforts. Search engine optimization (SEO) is the key to directing more traffic to your website and turning that traffic into a steady supply of fresh leads. While SEO is complicated and the best results take time, there are steps you can take today to start your website on the path to becoming a lead generation machine. Take your real estate website to the next level with these eight tips to improve your SEO and generate more leads.
