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February
13

As an agent, would you rather invest your valuable time in repetitive marketing tasks or spend time providing outstanding service to clients instead? Saving time through automation is a central focus of many of the emerging tools in the real estate industry, with artificial intelligence (AI) playing a starring role in turning those time-saving dreams into reality. As we look ahead to the rest of 2024 and beyond, that trend is only likely to continue picking up steam.

With new tools available to save time, enhance efficiency, and increase productivity, staying on top of the technological trends is essential for success. Upgrade your tech with confidence and make your life easier with these emerging tools in the real estate industry.

Tools to Look Out For

Saving time is great, but only when you can still de...

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February
1

Artificial intelligence continues to have transformative impacts on real estate, and the process has only begun. In 2022, the industry saw a landmark $2 billion in investments in AI-driven proprietary proptech. Adoption of proptech in previous years means it will be easier to embrace AI.

AI and the closely related "generative AI" are expected to be two of the three most impactful technologies influencing real estate in the...

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January
2

The start of a new year is the perfect time to be thinking about long-term goals for your real estate career, whether they're goals you'd like to check off the list by the end of this year or goals that you're working toward multiple years down the line. Setting goals gives you something to focus on, build toward, and achieve, with each goal building toward something greater over the long term. Of course, achieving real estate career goals is a smoother process when you have the right reliable real estate tech on your side.

Whatever your long-term career goals might be, there are tools and technology to help you get there as efficiently as possible. So let's take a deeper dive into some of the tech that can help you tackle every goal that you set for yourself.

What Are Your Long-Term Goals?

From the brand...

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December
5

A real estate website is one of the most powerful and versatile marketing tools you can have.

Millennials are entering the post-pandemic period with a renewed focus on becoming homeowners, and many in this cohort will soon be selling a home for the first time. At the very same moment, Generation Z has begun seeking alternatives to a lifestyle characterized by high yearly increases in rent and extra fees, such as pet fees.

Meanwhile, Baby Boomers are retiring by the millions. Many have already completed downsizing for their new life after work. Now is the time to update your marketing and advertising so you can...

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November
9

Real estate has changed quickly over the last year. There are new technologies and new marketing techniques. Some of them leverage trends that were already percolating in the background, accelerated by the pandemic. Others are all-new, the byproduct of the collective ingenuity and creativity of a highly adaptive industry.

Whatever the case, real estate's evolution won't end with COVID-19. On the contrary, agents and brokers should prepare for a fresh era of change — one in which they'll need to draw on recent lessons while connecting with how they can best communicate their unique value to clients.

That's because now is the time to start Zillowproofing your business.

Big or Small, Independence Is Pivotal to Zillowproofing Your Real...

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