Artificial intelligence continues to have transformative impacts on real estate, and the process has only begun. In 2022, the industry saw a landmark $2 billion in investments in AI-driven proprietary proptech. Adoption of proptech in previous years means it will be easier to embrace AI.

AI and the closely related "generative AI" are expected to be two of the three most impactful technologies influencing real estate in the decade to come. In the near term, the AI industry will be a driver of real estate purchases with a footprint of more than 1.6 million square meters.

Of course, the greatest interest most agents and brokers have in AI isn't the emergence of new commercial concerns that will need offices, data centers, and other facilities. Instead, real estate pros at all levels will be looking ahead to how machine learning and AI facilitate even greater productivity and customer care.

2024 Will Be a Big Year for Artificial Intelligence in Real Estate

2024 is sure to be the biggest year in history for real estate AI, yet this is only the beginning. With more AI-driven tools entering the market, real estate agents who embrace the latest turn in technology will have a chance to establish themselves more effectively and serve their customers better than ever.

So, what should savvy agents and brokers watch for in 2024 and beyond?

Here are just a few of the ways AI is shaking up real estate:

Real Estate Lead Generation

No matter what stage you're in in your real estate career, lead generation is always one of the most important ways to grow your business. As one of the first companies to introduce real estate AI, Delta Media Group helps you harness the power of artificial intelligence with our all-in-one real estate center of excellence, DeltaNET.

DeltaNET real estate CRM uses artificial intelligence to detect patterns in the interactions prospects, leads, and customers have with your listings and other digital assets. By comparing millions of data points, our system lets you know precisely when the best time is to follow up and how you should do it for maximum results.

Automated Real Estate Marketing

To grow your real estate practice, a structured approach to real estate marketing is crucial. Digital marketing for real estate offers unparalleled opportunities to not only capture attention but also deepen relationships. The core of digital marketing is "one to many" strategies like email marketing and social media.

With real estate digital marketing automation backed by artificial intelligence, you'll communicate with dozens, hundreds, or even thousands of people without increasing your own effort and time spent. DeltaNET enables a seamless, event-driven approach that populates your social media feed with listing updates, for instance.

Property Listing Optimization

Traditionally, it has been the role of the real estate agent to get insight into what a buyer wants, then craft a weekly update for them with all the best listings that match their needs. While it will always be important to understand your customers' needs, AI curation will help you achieve more in less time.

Not only can you more easily identify the right properties for buyers – potentially as fast as they come online – but you can also help sellers reach their goals with listing optimization. AI-driven listing optimization uses the data from thousands of interactions to help you make listings more enticing and get offers faster.

AI Virtual Tours

Virtual tours became one of the most sought-after features in real estate during the pandemic. Now that those days are behind us, conventional open houses and tours are becoming more popular, but there will always be strong demand for high-quality virtual tours that allow distant buyers to consider a property.

AI virtual tours take the concept to the next level by making it easier than ever to develop compelling digital property tours that feel as if you're really there. Instead of spending money on a real estate photographer, a videographer, and even a drone photography service, you can use an AI-assisted tool like Properties in Motion.

AI Chatbots

Millennials now make up the largest group of buyers and sellers in the real estate market, and Generation Z is coming up behind them quickly. Both these generations can be considered "digital natives," so the experience you offer them on your real estate website is crucial. Responsiveness is a key part of that.

It's long been known that real estate agents who respond immediately to a first inquiry are the ones most likely to get a new customer's business. AI chatbots provide an interactive experience to website visitors, helping you retain that business by delivering exceptional customer service even when you can't do it in person.

Contact us to find out more or get started with the leader in artificial intelligence for real estate.