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April
26

Virtual showings took the world by storm in the wake of the pandemic. Buyers and sellers alike needed to shift their perspective on virtual technology quickly to adapt to a new world. Agents and brokers had a challenge ahead of them: To learn and implement the new technology.

As the public health situation improves, virtual showings are still going strong.

However, more and more buyers want opportunities to return to the traditional way of seeing a home. In the past, open house events have stood out among the best ways for agents to meet new leads. It is sometimes possible to get an offer from a qualified buyer on a home in just minutes, too.

Although there will always be some people who are just curious, most people who go to a conventional home showing are interested in buyin...

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April
14

The real estate industry is always innovating, and new technology often alters the way that agents serve clients. Today's real estate clients are typically much better informed than they would have been in years past, but that doesn't change the fact that they still rely heavily on their agent throughout the process. So while your role may have changed due to technology, that same technology also holds the key to putting people first and generating a steady pipeline of referrals from satisfied clients.

Putting people first starts with providing easy access to the information they need to make informed decisions when they're buying or selling a home. This is one of the key ways that the role of an agent has evolved due to technology. In the past, the agent was the primary, direct source of information for clients. Today, you can provide much of that data th...

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April
7

Artificial intelligence is no longer just a sci-fi fantasy, a dream of data scientists, or a catchy buzzword. The technology for AI has developed so much in recent years that it's quickly making an impact on — and potentially reshaping — nearly every major industry. Real estate is certainly no exception, with AI already making its presence felt in both subtle and obvious ways.

Does that mean that agents will soon be largely replaced by AI, with little work left for humans to do? Fortunately, you can take a deep breath, exhale, and know that your job is not in danger from AI. The truth is that AI in real estate can save you tremendous time on monotonous, repetitive tasks, allowing you to spend more of your working hours on the things that matter most.

Let's start with the basics. When we talk about AI in the present day, we'...

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April
4

This September, Delta Media Group® will launch DeltaNET 7, a new technology leveraging automation and artificial intelligence. DeltaNET 7 will be "the most customizable, most automated all-in-one platform in the marketplace."

"We will be launching the easiest-to-use, most automated CRM solution — and more importantly the deepest customization available — to give brokerages their own all-in-one platform that they control, making it completely unique from what their competitors are using," says CEO and owner of Delta Media Group, Michael Minard.

With DeltaNET 7, real estate brokerage customers will be able to create their own platform with individually customized branding and feature options, allowing them to have complete control over design and navigation.

One special feature that will be available with DeltaNET 7 is a way that brokerages can design specific "roles" to deliver a personalized experience for each agent, based on the specific tools they use. DeltaNET 7 also offers a mobile-centric and customizable workflow, eliminating "endless scrolling." And it allows you to create specific training courses for your platform through Delta Academy.

In addition, DeltaNET 7 is completely integrated with Delta Websites, which features patent-pending SEO, the Delta Academy training system, and a full catalog of digital marketing tools — including Ad Wizard, Local Showings, Properties in Motion, and Open House Connector.

"With DeltaNET 7, our highly successful integrations, automation, and artificial intelligence will be enabled by default. So instead of asking real estate brokerages what tech tools they want to feature, we will be coming to them with a data-driven success model giving them the ability to choose what they want to customize," says Minard. "This will help firms do more business in less time, utilizing data analytics that only the largest technology firms can provide."

The customizable technology will also introduce Delta Pitch, a new "two-click" Comparative Market Analysis tool. With this tool, when an agent enters a property address, the system automatically pulls all the data it needs to create a digital CMA, offering a "flip book" for agents to share with their clients. Delta Pitch then allows agents to automatically launch a Zoom video call to share and review the CMA with their client, making marketing presentations a very simple process for agents.

To learn more about how DeltaNET 7 will streamline your workflow and boost productivity, contact our team today.

March
29

With the eldest in their cohort entering their 40s, the Millennial generation is coming into its own. It's already the largest generation in the U.S. workforce. In recent years, it is also the top generation in both home buying and first-time selling.

Coming up just behind is Generation Z. Believe it or not, the oldest members of this generation are in their mid-20s. They're finishing college, launching careers, and starting families. One of the biggest success stories of the last few years is their strong...

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