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In 1977 Harold Crye and Dick Leike were working at a real estate company together in Memphis, Tennessee, and they decided to team up and start a new brokerage. Crye-Leike Real Estate Services started with a single office, a phone, and a few agents.Â
Crye-Leike is now one of the largest independent brokerages in the nation, with over 3,000 agents and over 600 staff members in seven states and one beautiful island: Georgia, Florida, Alabama, Arkansas, Tennessee, Kentucky, Mississippi, and Puerto Rico. It encompasses 28 franchises and over 130 offices. Harold Crye still runs Crye-Leike Real Estate Services today.
RealTrends currently ranks Crye-Leike Real Estate S...

The life of a real estate agent is a busy one indeed, with so many important matters competing for your attention at any given time. When your schedule is at its busiest, sometimes it's hard to give your marketing the time it deserves... unless you have real estate tech solutions that can handle much of the heavy lifting for you, especially on tedious, time-consuming tasks. Automation is a wonderful thing because it can help you save serious time without compromising on quality with marketing and other key tasks.
No longer do you have to choose between serving current clients and attracting new ones. With the right tech on your side, you can automate key tasks, save tons of time, and even improve the results of your lead-gen efforts.
Let Automation Free Up Valuab...

Your real estate website provides a crucial first impression that can make or break a potential client relationship. By understanding the psychological principles behind effective web design, you can design an attractive site and craft an experience that naturally guides visitors toward becoming leads.
Let's explore how specific design elements can dramatically improve your website's conversion rates.
The Power of Color Psychology

In today's competitive real estate market, gut instinct alone isn't enough to drive business growth. Smart agents and brokers are turning to their CRM analytics to make informed decisions that impact their bottom line.Â
Here's how to leverage your CRM data effectively and transform raw numbers into actionable strategies.
Understanding Key Performance Indicators (KPIs)
Your CRM contains a wealth of information, but focusing on the right metrics is crucial. Here are the essential KPIs that deserve your attention:

Having the right technology isn't just about collecting various tools—it's about creating a cohesive digital ecosystem where every component works in harmony. When your tech stack functions as a unified system, you'll save time, reduce errors, and improve business operations.Â
Let's explore how to build and maintain an integrated digital ecosystem that drives results for your real estate business:
The Foundation: Your CRM
A robus...
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