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The most experienced family-owned real estate company in the nation, Baird & Warner Real Estate has been in business since 1855 and hasn't slowed down since.
Their journey started when Lyman Baird arrived in Chicago during an economic boom and saw an opportunity. He opened an office and began developing commercial real estate properties. In 1871, the office building was destroyed in the Great Fire. But rather than seeing this as a setback, he took the opportunity to rebuild not just the business, but the community of Chicago.
As the population of Chicago grew, the company led construction projects to provide affordable housing. They also made property o...

We live in a mobile-first world, with over 60% of all Internet searches coming from mobile devices. And each year, more people turn to their phones to search for homes.
What does this mean for your real estate business? It means that for your website to succeed in the current digital landscape, it must be mobile-optimized. Making your site easier to find and more user-friendly, a mobile-optimized website benefits both you and your customers.
The Advantages of Mobile Optimization
Although any real estate website can improve your business's digital presence, a mobile-optimized site with all the best feature...

The habits of modern buyers are changing, and real estate is no exception. More of the sales process happens online than ever before, and buyers are more comfortable than ever doing the bulk of their research online before deciding on a big purchase. By making it possible for buyers to tour homes online, you provide a necessary service, help buyers fall in love with homes, and save time for your team in the process. So let's take a closer look at why helping buyers tour homes online is so important, and at the tools that can help you make it happen.
Accommodate Buyers at the Start of Their Search
For the vast majority of buyers, research on any big purchase begins online. This is especially true when shopping f...

A high-quality real estate website isn't a luxury for your business––it's a necessity. Think of your site as the hub where all of your other digital marketing efforts converge, making it a powerhouse for lead generation and capture.
It's also the spot where many would-be buyers and sellers will form their first impression of your real estate brand, learn what services you have to offer, and take the next steps to engage with you directly.
Let's take a look at what to include in your real estate website to grab the attention of prospective clients:

Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
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