In the digital age, your real estate website is your brokerage's online storefront. It's the quickest way for prospective customers in your area to discover you and, thus, bring in qualified leads. That said, you should make decisions carefully when building your brokerage website. Who you choose as a provider, whether you'll purchase a turnkey solution or start from scratch, and what features you'll include are all important factors. It all comes down to what fits your business needs, goals, and budget. 

Choosing a Vendor

The website vendor you choose is critical to the success of your business in the present and future. It's important to ensure your site can integrate with your MLS, Google Maps, and an AVM (Automated Valuation Model). Plus, your business runs better when your website fully integrates with your CRM.

Aside from their technology, you should also consider the vendor's support. Your website vendor shouldn't just be a provider; they should be your partner. A partner communicates regularly, gives training, and provides top-notch tech support. 

Understanding Your Building Options

You have two main options when creating a real estate website for your business: turnkey and customizable. A turnkey website is a ready-made, pre-built solution that requires little to no customization to be functional. These come with pre-designed templates and pre-installed features. On the other hand, a customizable website allows you to have a website designed and developed from the ground up. Both offer unique advantages, so it ultimately comes down to what is the right choice for your business. 

The Benefits of Turnkey Websites

When launching a website, opting for a turnkey solution offers several compelling advantages. These ready-to-use sites are pre-designed and pre-built, making the process faster, more affordable, and less complex. Unlike custom-built websites, turnkey solutions provide a streamlined approach with easy-to-implement and maintain features. 

There are several benefits of choosing the turnkey option, including:

• Quick Setup: Considering the site has already been templated, you can get your site up and running within weeks, or even days, with a turnkey site.
• Cost Effective: Turnkey sites tend to be far cheaper than customized sites due to less required design and development work.
• Low Maintenance: With the backend being less customized, detecting and addressing technical issues or glitches is often easier.
• User-Friendly: Turnkey solutions are built for non-technical users and have easy-to-use interfaces. With drag-and-drop builders, you can design your site yourself without needing the assistance of a seasoned web development team.
• Pre-Built Features: With pre-built features, there's no need to expend the effort of creating and configuring them. The features are already set up and ready to use, saving you time and energy.

The Benefits of Customized Websites

While pre-made website templates offer a quick and easy solution, they often fall short when meeting specific business needs or creating a distinctive brand image. This is where custom websites come in. By opting for a customized site, businesses can enjoy a range of advantages tailored to their unique goals and requirements. 

The benefits of a custom website include: 

• Unique Design: A custom website allows you to stand out from competitors by offering a unique look and feel.
• Scalability: Custom websites can be designed with future growth in mind, allowing you to easily add features, pages, or integrations as your business evolves.
• Flexibility: With a customized website, you have full control over every aspect of the site, from the design and layout to the functionality.
• Advanced Functionality: If you need custom applications or other specific functionalities, a customizable website offers the flexibility to build exactly what you need.

Make Delta Media Group® Your New Website Partner

Delta Media Group offers both fully customized and turnkey websites. Whether you want a quick setup and budget savings or an advanced, complex design, we can give you what you need. If you choose a turnkey option, we have many templates you can choose from to customize for your brand. If you choose to start from scratch, we will work alongside your team to design the exact website and features you desire.

Delta-powered websites come with many top-level features and integrations, such as customizable page content, a featured listings section, a mortgage calculator, AVM, and market activity stats. They are also 100% mobile-friendly. Delta Media Group provides comprehensive training through DeltaNET® Academy and tech support. 

Whether you choose a turnkey or customizable website for your real estate brokerage, the decision should align with your business goals, budget, and long-term needs. Whichever route you take, partnering with a reliable vendor like Delta Media Group ensures you have the support, features, and functionality needed to drive success in a competitive market. 

Contact us to learn more about building a website for your real estate brokerage.