No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings.
SEO is a series of techniques combining best practices in digital marketing and website design.
It has two main purposes:
With a consistent investment of time and effort into SEO, your site will gradually appear higher in search results for the most trafficked and influential terms related to your business. This can create a steady flow of targeted Web traffic you'll more easily convert into leads and customers.
Although many real estate pros outsource their SEO to a digital marketing agency, you don't have to be a tech wizard to cover the basics. With these ten hacks, your website will be more visible to future clients – and produce more bottom-line value for you.
There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look beyond the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
Delta Media Group is known for having the #1 search engine optimization (SEO) platform in the real estate industry by a significant margin. Our team helps real estate businesses with search engine optimization (SEO) every day. Let's take a look at ten ways to make Google fall in love with your website.
Just like Blake Lively and Ryan Reynolds, Lois Lane and Clark Kent, or spaghetti and meatballs, some couples are a natural fit.
The same holds true for search engine optimization (SEO) and content.
For people who are new to online marketing strategies, they might assume SEO and content exclude one another. That could not be farther from the truth.
Great content is a key pillar of SEO success, and SEO helps prospects find all of the content that you work hard to create. When you harness the power of their complementary personalities, the perfect match is created, and unbelievable results occur.
Let's take a closer look at why SEO and content are the "IT" couple when it comes to online success for your real estate business.
Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it!
Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.
Google is the most popular search engine and the place where a lot of SEO work is centered. By helping Google learn why your website is valuable and what it's all about, you can improve your search ranking. The goal is to land on the first page of search results for key terms, which makes a tremendous difference in attracting quality traffic to your website.
SEO is an integral part of the real estate marketing strategies we design for our clients at Delta Media Group. Let's take a closer look at how we use SEO to generate better traffic and leads, at a lower cost per lead.
Are the results from your SEO campaign a little fuzzy? This webinar will provide clarity on the best practices that are essential to have better Search Engine visibility resulting in increased search traffic and leads. We will provide 20 tips that will help you determine how your campaign stacks up and highlights areas for improvement.
When: March 15th — 2:00 EST
60 Minutes including Q & A
Presenters: Mike Minard (President/CEO) and Aaron Geh (Head of Digital Marketing)
Registration URL: https://attendee.gotowebinar.com/register/2643729918536075777
At Inman Connect New York 2017 this past week there was a speaker that spoke about the importance of real estate web site performance. The speaker was Raluca Monet from Google.
During Raluca's presentation I guess she asked all the attendees in her session to test their own web site using testmysite.thinkwithgoogle.com. She was willing to give anyone that had at least a 90 for all three scores a prize. Not one person in the session had a web site that scored that well. She then asked if anyone had a web site that scored at least two 95's or higher. No one did.
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.
What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.
For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.
I have had a passion for helping businesses be successful online for twenty years. Over this time I have learned one simple motto that gets more results than anything else: Pay attention to the details.
I guarantee you heard this motto before from books, speakers, business coaches or other success people you look up to. It's nothing new but something that takes continual commitment.
New Property Search System Updates
In an effort for continual improvement to our SEO results we made changes to our new property search system. With this change URL query string parameters have been cleaned up. This change will help with better and more efficient indexing by the search engines.
Following last month's SEO Platform update, we have a few more updates we have made during the past month.
New School Landing Pages
Due to the success of our School District landing pages and their impact on Organic Search for our clients we made the decision to add specific landing pages for Elementary, Middle and High Schools. These landing pages are data driven and are enabled automatically based on the local MLS data available.
Following last month's SEO Platform update, we have a few more updates we have made during the past month.
Updated Sitemaps and Sitemap Ping
This month we updated the structure of the sitemaps used on your web site by the SEO Platform. This was done in an effort to increase the crawl rate of search engines and the quality of web site indexing.
Following last month's SEO Platform update, we have a few more updates we have made in the past three weeks.
We've Added More Structured Data, Again
Last month's update included changes and additions to the structured data on your property detail pages. For information on the changes made last month check out the SEO Platform Changes for January blog post.
Delta's world class enterprise and agent website designs look great and grab the attention of prospective clients helping you grow your business. Our design process combines cutting-edge web technology and modern design standards with superior marketing features, delivering an outstanding customer experience.
With the start of the new year you need to be brought up to speed on various changes and updates for the Search Engine Optimization (SEO) Platform.
Delta's new, eye-catching Property Detail Headlines are part of the SEO Platform that present customers with the most relevant property listing information "front and center." Expanded Property Detail Headlines grab a customer's attention encouraging them to stay on the website longer to learn more about your listings.
Delta integrates into their real estate websites Walk Score and Sun Number on all SEO customer property listings. By providing homebuyers with a properties walk score and solar score they can reach clients wanting to live a certain lifestyle.
In today's digital world we know that Google produces real time results providing the best web pages for specific searches. Delta's proven search engine optimization services will help to bring top ranking results attracting more traffic to your website and bringing quality leads to your real estate professionals.
Blogging Is Custom Creative Content Marketing
When creating custom content that can be shared through blog posts it is important to keep in mind that the content needs to be targeted to what people want to read or watch based on a need they may have in the real estate industry.
Properties in Motion® is the best hands-off listing video solution delivering hours of property search traffic while enhancing your brand image and customer experience.
Having an active Facebook presence is important for those micro-moments and are critical touch points when connecting with potential customers in the home buying market helping define the customer's journey.
Delta Media Group had a successful webinar on September 22, 2015 which was hosted by Victor Lund, CEO/Co-Founder of RE Technology and Partner of WAV Group. Delta Media Group's CEO, Mike Minard and VP, Jonathan Blood were joined by industry leaders Cyndi Cook from RE/MAX DFW Associates, Suzi Stepanovich from Cutler Real Estate, and Corinna Decker from Wagner Realty. During this one hour webinar we heard from these industry experts and peers on what makes marketing successful in the real estate industry today. We discussed how to manage customer relationships, recruit new talent and build your brand. We discussed the advantages of video, chat and e-mail marketing along with other trends and how they can be used today in the real estate industry to help grow your business.
Delta Media Group's September 2015 update to the Facebook Connector tool is active now and automatically shares new listings, new open houses, and new listing videos directly on any Facebook page you manage. This update is available to all SEO customers and will help grow your business and drive more traffic to your website.
As Google releases new updates, real estate professionals need to evolve and change also to keep Google attracted to their websites. REALTORS® need to constantly discover new ways to make customers fall in love with their website over and over again.
Delta Media Group's latest update to the Property Detail Page Headline has taken "just the facts" and automatically pushed them to the top of each property detail page. This feature is available to SEO customers making it easier for their customers to find the information they are looking for at a quick glance.
REALTORS® are continually adapting to keep up with the latest technology and provide the best services for their customers. This includes helping customers determine the best price for selling or buying a home.
Delta Media Group's latest release, Sold Listing Data, is available to SEO customers wishing to have sold listings on their website and whose MLS service makes the information available in their area.
As a real estate professional, you try to meet the wants and needs of buyers and sellers. As the marketplace trends are shifting toward a greener environment, so are your customer's requirements.
Price and location are important factors for customers when buying a home. That is why walkability and a propertie's solar score can be key ingredients in today's home buying market.
Delta Media Group's latest releases, Walk Score and Sun Number, allow SEO customers to engage with clients on an environmental and lifestyle level. These features have been automatically integrated on to the listing detail pages of your website.
Realtors know how tough the marketplace can be at times and how important word of mouth is in this industry. Create and share your brand loyalty by promoting customer reviews online.
Delta Media Group's latest release for SEO customers, Customer Review Sharing, gives you the chance to shamelessly promote your business and your real estate agents.
You are too busy to log into numerous systems every day to manage incoming leads from multiple sources. Why not use Delta Media Group's One-and-Done Lead Parsing System to get the job done?
The latest release in Delta's suite of online marketing tools for SEO customers, One-and-Done Lead Parsing, gives your sales team the ability to use a single login to get all third party leads pushed to one location for easy, convenient access.
As a real estate professional in your local market, you understand that new listings and the sharing of the same are fundamental to the success of your business.
As a technology leader in your local real estate market and a partner of Delta Media Group SEO Services, you now have Instant New Listing Email Updates available for you and your clients.
I like to think of real estate firm web sites in simple terms.
At the highest level your real estate web presence is about three primary objectives. Giving the public access to what they want; Helping your firm engage in online business; Helping you run your business more efficiently and profitably.
At the core of Delta's SEO Platform, and our focus, is to continually evolve so your Delta Powered system provides your local market what they want, thus helping your firm better engage in online business especially through search engine optimization efforts. (Helping you run your business more efficiently and profitably is at the core of Delta!)